Insights Analyst

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Gain expertise in the Knotch One platform and convert intricate data into persuasive, actionable insights.

• Assess web analytics, journey analytics, and survey data, incorporating both qualitative and quantitative information.

• Identify significant patterns and insights hidden within the data.

• Interpret technical findings into straightforward recommendations that align with client business objectives.

• Design test-and-learn strategies to enhance clients’ content and marketing approaches.

• Collaborate with account teams to customize reports, insights, and recommendations based on client aims.

• Address client needs by sharing findings and responding to technical inquiries.

• Ensure data integrity, accuracy, and statistical validity.

• Examine data discrepancies and uncover the underlying reasons for results.

• Produce dashboards, reports, and presentations that render complex data understandable.

• Operate within a Knotch Pod alongside an Account Director, Director of Client Outcomes, Customer Ops Specialist, and Analyst.

• Assist enterprise clients in transforming data into actionable decisions and enhancing content and marketing effectiveness.

⛳️ Requirements

• 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS sectors.

• Previous experience in startup or growth-stage companies operating in fast-paced, agile environments.

• Familiarity with SaaS platforms, including understanding subscription business models and recurring customer relationships.

• Proficiency in Google Analytics and Adobe Analytics; deep expertise in at least one, with familiarity in both preferred.

• Experience with data visualization tools such as Tableau or Power BI.

• Mastery of Excel/Google Sheets for data manipulation, analysis, and quality assurance.

• Understanding of SEO to analyze organic search performance and content discoverability metrics.

• Experience with data analytics platforms like Optimizely, Contentsquare, or Amplitude.

• Proficient in SQL for advanced data querying and analysis.

• Experience with AI technologies for coding or analysis creation.

• Knowledge of GEO (Generative Engine Optimization).

• Familiarity with data science methodologies.

• Experience in A/B testing and UX design/testing.

• Ability to weave data points into a cohesive narrative.

• Commitment to experimental rigor and maintaining data integrity.

• Detail-oriented with strong precision.

• Excellent time management skills to manage multiple client projects concurrently.

• Strong presentation skills and expertise in data storytelling.

• Proactive mindset and collaborative spirit.

• Inquisitive nature with a desire to understand the “why” behind data.

• Commercial awareness linking insights to business outcomes and revenue generation.

• Strategic thinking and foresight.

• A degree in Data Science, Statistics, Business Analytics, or Marketing (or equivalent experience) is preferred but not essential.

• Multiple certifications in analytics platforms are a plus.

• Preference for candidates located in the Eastern Time Zone.

🏝️ Benefits

• Comprehensive eligibility for medical, dental, and vision insurance.

• 401(k) retirement plan.

• Unlimited paid time off (PTO).

• More than 10 company-paid holidays.

• A daily company-wide break.

• Fully remote work opportunities.

• Flexibility to work from anywhere within the U.S. or Canada.

• Preference for candidates in the Eastern Time Zone.