This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and oversee a network of influencers within the sorority, fraternity, and collegiate social media landscape.

• Create and implement influencer campaigns that correspond with recruitment periods, homecoming, formal events, philanthropy initiatives, and product launches.

• Provide creators with clear, engaging, and brand-aligned creative guidance.

• Assess the impact of campaigns on brand visibility and sales.

• Foster long-term relationships with influencers.

• Identify and evaluate creators on platforms like TikTok and Instagram.

• Manage the influencer pipeline and seek out potential future collaborators.

• Oversee outreach, contracting, product distribution, content assessment, approval, and coordination of posting.

• Negotiate terms, deliverables, and usage rights.

• Monitor campaign performance and communicate results to the Brand team.

• Conduct post-campaign evaluations and enhance the influencer ROI metrics framework.

⛳️ Requirements

• 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related area.

• Extensive knowledge of TikTok and Instagram from both a marketer's and consumer's perspective.

• Proven experience in managing influencer campaigns from start to finish: discovery, outreach, contracting, briefing, content review, and performance reporting.

• Demonstrated experience negotiating with creators regarding rates, deliverables, and usage rights.

• Proficiency in influencer management and analytics tools.

• Established ability to handle a roster of multiple creators across various simultaneous campaigns.

• Experience with or a solid understanding of the Greek life / collegiate demographic is a significant advantage.

• Authentic fluency in the social media ecosystem.

• Strong creative judgment skills.

• Analytical skills to assess campaign effectiveness.

• Organizational skills to manage over 30 creators across multiple campaigns.

• Capability to achieve results within a modest influencer budget.