Influencer Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Identify influencers on TikTok and Instagram whose content, aesthetic, and audience resonate with the brand's skincare-focused and inclusive identity.

• Ensure the selected talent represents a diverse array of skin tones and does not favor any particular age demographic.

• Continuously monitor platforms for new and relevant creators.

• Evaluate leads based on engagement quality, audience compatibility, content style alignment, and brand safety.

• Highlight any potential red flags or brand safety issues before leads proceed.

• Keep an organized record in Excel or Google Sheets of handles, platforms, follower counts, engagement rates, content style notes, contact details, and status.

• Utilize formulas and filtering techniques to efficiently manage large quantities of leads.

• Research related and complementary brands for additional on-brand talent sources.

• Assist with initial outreach coordination following lead approval.

• Provide weekly reports on qualified leads sourced and the status of the pipeline.

⛳️ Requirements

• Proven experience in sourcing or researching influencers/creators on TikTok and Instagram.

• Demonstrated expertise in Excel or Google Sheets, including the use of formulas, filtering, and maintaining clean data entries.

• Experience in managing detailed and organized tracking or reporting systems.

• Full-time availability from Monday to Friday, 9:00 AM to 5:00 PM EST.

• Reliable internet connectivity and a quiet, professional home-office environment.

• A computer with a minimum of 8GB RAM and an Intel i5 or AMD Ryzen 5 processor or better.

• Internet speed of at least 40MBPS.

• A headset equipped with an extended noise-canceling microphone and a webcam.

• Backup computer and internet connection available.

• A quiet, dedicated workspace at home.

• Ability to assess engagement metrics and differentiate between genuine engagement and inflated figures.

• A natural interest in beauty, skincare, or inclusive beauty representation is a significant advantage, although not mandatory.

🏝️ Benefits

• No benefits package included.