Senior Influencer Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Oversee and enhance Movement Strategy’s creator initiatives

• Report directly to the Director of Influencer Marketing

• Collaborate closely with Creative, Organic Social, and Paid teams

• Transform client objectives into native social concepts and creator briefs

• Partner with Creative Directors to co-create creator briefs

• Track and report on new social trends, audio cues, storytelling formats, and platform features across TikTok, Instagram, YouTube, and other emerging channels

• Identify high-value creator partners through data-driven assessments of voice, brand fit, audience authenticity, engagement health, creative flexibility, and on-camera presence

• Evaluate visual and messaging performance data to provide creative insights for talent and internal teams

• Develop, execute, and expand comprehensive influencer strategies spanning top-of-funnel awareness to affiliate, spark ads, and whitelisting tactics with Paid Social

• Manage campaign life cycles across various accounts, including outreach, rate negotiations, contract execution, content review, publishing, and FTC compliance

• Oversee influencer program budgets and monitor EMV, CPA, ROAS, and engagement metrics

• Present performance reports to stakeholders

• Cultivate relationships with talent, agencies, and creator managers

• Organize, schedule, and carry out creator shoots with agency Producers in both creator-shot and agency-produced/studio settings

• Handle shoot logistics, call sheets, deliverable specifications, talent usage rights, and workflows from pre-production to post-production

• Act as the influencer subject matter expert on set, ensuring talent feels comfortable, stays on brief, and delivers authentic, native-like performances

⛳️ Requirements

• 5 to 7 years of focused experience in influencer marketing, creator strategy, or social-first content production

• Previous experience in an agency setting (advertising, marketing, or PR) is highly preferred

• Practical experience collaborating with agency Producers, video production teams, and in live shoot or studio environments

• Comprehensive understanding of platform-specific content mechanics (TikTok visual hooks, Reel dynamics, YouTube Shorts pacing)

• Experience with creator platforms (e.g., CreatorIQ, Grin, Aspire, Traackr, LTK) and social analytics tools

• Proven ability to negotiate usage rights (whitelisting/dark posting), exclusivity agreements, and performance-driven contracts

• Outstanding storytelling, briefing, and interpersonal skills to effectively connect internal creative teams, agency producers, and external creators

• High energy, enthusiastic, inquisitive, confident, and persistent in learning

• Solid understanding of the rapidly evolving social media landscape

• Strong personal interest and knowledge of leading and emerging influential creatives in social media

• Proactive and naturally inquisitive about the digital and social realm

• Current on pop culture and industry trends

• Creative and strategic thinker

• Excellent communication skills and the ability to learn, absorb, and implement quickly

• Resourceful and forward-thinking

• Agile self-starter capable of adapting to both internal and external teams in a dynamic environment

• Diverse and inclusive perspective

• Experience in hands-on content creation, technical production knowledge, and working within production environments is a plus

🏝️ Benefits

• 100% employer coverage for health (base plan), vision, and dental

• 401K Retirement Plan with Company Match

• Short and Long Term Disability

• Life Insurance & AD&D

• Paid Parental Leave

• Fully-Remote Agency

• Flexible Unlimited Paid Time Off

• Take-As-You-Need Paid Time Off

• Take-As-You-Need Paid Mental Health Days

• Minimum of 10 days required off per year

• Company Paid Holidays and Additional Perks

• Week-Long Winter Agency Closure

• Support for ongoing education

• New Business Referral Bonus

• Movement Journey Program - Stipend for personal development

• Health and Wellness Program

• WeWork Membership

• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees

• Employee Resource Groups