Influencer Marketing Manager – International

This is a fully remote position, open to applicants in North America.

📋 Description

• Oversee the development and operation of Grüns' creator engine across EMEA, the Americas (excluding the USA), and APAC.

• Identify, negotiate with, and manage over 100 mid-tier and premium creators in each market annually.

• Handle outreach, contracts, usage rights, briefing, content review, and relationship development.

• Discover over 1,000 potential creators per market each month using tools like StoryClash, Saral, or similar platforms.

• Input top creator leads into the relationship pipeline and leverage automation as the partner base expands.

• Obtain whitelisting and usage rights for paid media advertisements.

• Collaborate with the Paid Media team to experiment with and enhance creator assets.

• Analyze spending, customer acquisition costs (CAC), new customer attribution, and content performance by creator, market, and tier.

• Connect influencer programs to revenue, achieving positive return on ad spend (ROAS) and LTV/CAC ratios.

• Record market-specific insights and create localized briefs, compliance guidelines, creator tier definitions, and go-to-market strategies.

• Work in conjunction with Brand, Paid Media, Retail, Creative, Compliance, and Analytics teams.

⛳️ Requirements

• 4–7+ years of experience in scaling paid influencer programs across a minimum of two international markets.

• Proficiency in Germany, the UK, Canada, or Australia is mandatory.

• Complete ownership of profit and loss from sourcing to performance optimization.

• Familiarity with specific CAC targets and content performance benchmarks.

• Knowledge of ROAS, CAC, and LTV metrics.

• Experience in negotiating usage rights, drafting briefs, and reviewing content.

• Capability to establish processes while managing campaigns.

• Experience utilizing automation for repetitive tasks.

• Proficiency with StoryClash, Saral, or comparable creator-discovery tools.

• Ability to collaborate across time zones, ensuring some overlap in working hours.

🏝️ Benefits

• Competitive total compensation package aligned with local market standards.

• Comprehensive benefits package that promotes well-being, growth, and work-life balance.

• Strong benefits coverage for employees and their families.

• Generous paid time off (PTO).

• Complimentary Grüns products.

• Additional health and wellness perks.

• Fully remote working environment.

• Biannual in-person offsites.