Associate Manager, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance a continuous creator ecosystem for Instacart.

• Oversee a steady flow of 6–12 creator collaborations each month across platforms like Instagram, TikTok, YouTube Shorts, and other emerging channels.

• Cultivate and strengthen relationships with creators, talent managers, agents, and influencer agencies.

• Manage creator budgets, negotiations, contracts, usage rights, exclusivity agreements, and performance tracking.

• Implement measurement and reporting practices while leveraging performance insights to refine partnerships.

• Collaborate cross-functionally with teams including Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and others.

• Identify up-and-coming talent, formats, platforms, and cultural opportunities using performance metrics, audience insights, and social trends.

• Allocate approximately 80% of time to ongoing creator partnerships, 10% to trend analysis, and 10% to supporting experiential programs.

⛳️ Requirements

• 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential marketing, or a related field.

• Proven track record of independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and performance reporting.

• In-depth understanding of the creator and social media landscape across TikTok, Instagram, YouTube, and emerging platforms.

• Experience in negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity terms.

• Established connections within the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.

• Strong project management and organizational abilities, with experience overseeing multiple creators, timelines, budgets, and deliverables at once.

• Exceptional written and verbal communication skills, with a demonstrated ability to proactively engage stakeholders and collaborate across functions.

• Familiarity with creator management, measurement, or social intelligence platforms such as Dash Social (preferred).

• Knowledge of affiliate marketing and creator partnerships that support performance and commerce goals (preferred).

• Experience in supporting creator partnerships linked to experiential activations, events, or cultural moments (preferred).

• Bachelor's degree or equivalent experience (preferred).

🏝️ Benefits

• Flex First flexible work options: work from home, in an office, or at your favorite coffee shop.

• Regular in-person events.

• New hire equity grant.

• Annual refresh grants.

• Market-competitive compensation and benefits.