Influencer Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and establish ElevenLabs’ influencer program from inception, covering strategy, tier structures for creators, budget distribution, and an operational playbook.

• Identify, evaluate, and contract creators on platforms such as YouTube, TikTok, Instagram, and X.

• Negotiate and structure flat-fee integrations, performance-based hybrids, and long-term ambassadorship agreements.

• Oversee creator contracts in collaboration with the Legal team.

• Create briefs and deliver clear feedback on initial content drafts.

• Plan and launch creator campaigns coinciding with product launches, feature rollouts, and significant cultural events related to ElevenLabs and ElevenCreative.

• Take ownership of measurement, attribution, and incrementality in partnership with the data team.

• Make decisions regarding continuation, pausing, or scaling based on actual ROI.

• Collaborate with paid marketing for the whitelisting and enhancement of creator content.

• Work with the social team to broaden campaign reach.

• Develop scalable sourcing pipelines, rate benchmarks, brief templates, and reporting frameworks.

• Potentially lead the influencer and creator partnerships division, grow creator/community engagement responsibilities, or transition into leadership roles in growth or brand marketing.

⛳️ Requirements

• Demonstrated success in establishing an influencer program from the ground up into a significant, measurable channel, supported by concrete metrics.

• Experience in negotiating and finalizing creator agreements on platforms such as YouTube, TikTok, Instagram, and/or X.

• Familiarity with non-traditional deal formats, including performance hybrids, ambassadorships, and usage rights.

• Proficient in measurement techniques beyond last-click, including promo codes, UTMs, lift studies, and incrementality assessments.

• Strong ability to assess creator quality and identify those likely to produce results.

• Exceptional skills in writing briefs and providing creative feedback.

• Experience managing substantial budgets effectively.

• Proven ability to collaborate cross-functionally with teams such as paid marketing, social media, product marketing, data, and legal.

• Deep understanding of the AI and creative tools landscape.

• Bonus: experience in developing or expanding an influencer program at a company focused on creative tools, AI, or serving developers.

• Bonus: experience managing creator/sponsorship budgets in the seven-figure range.

• Bonus: background in agency or creator-side roles.

• Bonus: experience in establishing ambassador, affiliate, or B2B thought-leader partnerships.

• Bonus: proficiency in multiple languages.

🏝️ Benefits

• Annual discretionary professional development stipend.

• Annual discretionary stipend for in-person meetups with colleagues.

• Yearly company offsite.

• Monthly co-working stipend for employees located away from a main hub.

• Remote-first work environment.

• Potential for career advancement and increased responsibilities.