Implementation Engineer, CRM, CDP Automation

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and sustain Salesforce Marketing Cloud journeys and automations utilizing Journey Builder, Automation Studio, Contact Builder, and data extensions.

• Create SQL, AMPscript, and platform scripts for audience preparation, personalization, suppression, and regular campaign processes.

• Establish entry, exit, re-entry, eligibility, prioritization, and frequency rules for journeys.

• Set up CDP ingestion, attributes, identity rules, segments, and activation into Marketing Cloud and other destinations.

• Construct and troubleshoot integrations using REST and SOAP APIs, Marketing Cloud Connect, connectors, and scheduled file transfers.

• Verify subscriber and contact identifiers, field mappings, audience counts, consent, and suppression across connected platforms.

• Ensure reliable email and SMS execution and integrations with direct mail providers.

• Examine failed automations, incomplete imports, incorrect personalization, audience discrepancies, and journey execution problems.

• Collaborate with analytics and tagging engineers to confirm how behavioral events update customer profiles, qualify audiences, and trigger communications.

• Work directly with client marketing, CRM, and data teams to clarify requirements, address issues, and guide implementation.

• Document configurations, dependencies, QA results, deployment procedures, and operational runbooks.

⛳️ Requirements

• Over 4 years of practical experience in marketing technology implementation, with significant production experience in Salesforce Marketing Cloud.

• Proven experience in personally building and troubleshooting Marketing Cloud journeys, automations, and audiences using Journey Builder, Automation Studio, Contact Builder, and data extensions.

• Proficient SQL and AMPscript skills for segmentation, validation, and personalization.

• Competent JavaScript skills for platform scripting, transformations, or integrations.

• Experience in configuring at least one enterprise CDP, including customer profiles, identity resolution, segmentation, and activation.

• Familiarity with connecting customer data sources or CDP audiences to Salesforce Marketing Cloud.

• Knowledge of REST APIs, authentication, JSON payloads, and scheduled data integrations, utilizing tools such as Postman.

• Understanding of analytics events, data layers, and tagging, including their effects on downstream profiles and activation.

• Practical experience in implementing consent, communication preferences, and suppression rules.

• Experience working directly with client technical and business stakeholders, supported by clear documentation and troubleshooting skills.

• Salesforce Marketing Cloud Developer, Marketing Cloud Consultant, or Data Cloud certifications are preferred.

• Familiarity with SSJS, custom journey activities, and API-triggered communications is preferred.

• Knowledge of email deliverability, IP warming, and sender reputation troubleshooting is preferred.

• Experience in deeper analytics implementation, tag management, or server-side collection is preferred.

• Familiarity with Snowflake, BigQuery, or Python is preferred.

• Experience in the automotive, OEM, or dealer-network CRM is preferred.

• Background in MarTech consulting or agency delivery is preferred.

🏝️ Benefits

• Remote-first work environment.

• Occasional travel or on-site presence may be required.