HubSpot Administrator

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Manage and enhance the HubSpot CRM system, which includes overseeing contacts, properties, lists, pipelines, permissions, and ensuring data quality.

• Assist in marketing campaigns from initiation to execution and reporting, covering emails, forms, landing pages, lists, segmentation, and workflows.

• Create, maintain, and refine automated workflows for lead nurturing, communication, notifications, and internal business processes.

• Develop and oversee audience segments and contact lists based on lifecycle stages, engagement levels, geographic location, community involvement, referral sources, and other relevant business criteria.

• Design and sustain HubSpot dashboards and reports to evaluate campaign performance, lead generation, engagement, conversion, and other essential business metrics.

• Analyze marketing and CRM data to uncover trends, opportunities, performance gaps, and areas needing enhancement.

• Collaborate with Marketing, Sales/Business Development, Operations, and leadership to convert business needs into scalable solutions within HubSpot.

• Assess and utilize HubSpot AI features to boost productivity, automation, reporting, content creation, and customer engagement.

• Assist with CRM and marketing technology integrations and troubleshoot any data flow or system issues.

• Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform management.

• Offer training, support, and guidance to HubSpot users to encourage platform adoption and effective utilization.

• Keep up-to-date with HubSpot features, product enhancements, automation capabilities, AI functionalities, and best practices in marketing technology.

• Identify opportunities to streamline processes, enhance data quality, and improve platform performance.

• Travel occasionally to various locations as needed.

⛳️ Requirements

• Bachelor's degree in Information Technology, Computer Science, Business, Communications, Marketing, or a related field.

• Over 3 years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a comparable position.

• Extensive hands-on experience managing and supporting HubSpot Marketing Hub and HubSpot CRM.

• In-depth understanding of HubSpot features, functionality, configuration, and industry best practices.

• Familiarity with HubSpot Hubs and subscription tiers and their alignment with various business functions and requirements.

• Proven experience in implementing or onboarding HubSpot for B2B organizations or clients.

• Practical experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation.

• Proficiency in creating dashboards and reports and analyzing marketing and CRM performance data.

• Experience in supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems.

• Strong grasp of CRM data management, data integrity, data governance, and data quality principles.

• Excellent analytical, problem-solving, and troubleshooting abilities.

• Capability to manage multiple projects, priorities, and deadlines while maintaining a high level of detail orientation.

• Strong written and verbal communication skills, with the ability to engage effectively with both technical and non-technical stakeholders.

• Ability to translate business requirements into practical, scalable HubSpot solutions.

• Experience with HubSpot Service Hub, HubSpot AI, and AI-enabled marketing, CRM, or productivity tools.

• HubSpot certifications in Marketing Hub, CRM, Service Hub, or HubSpot Administration.

• Experience with CRM integrations and marketing technology platforms.

• Familiarity with Salesforce, Pardot, Marketo, or similar systems.

• Background in senior living, senior healthcare, or a related sector.

• Understanding of the senior living customer journey, including prospects, families, referral partners, and community-level marketing efforts.

🏝️ Benefits

• Occasional travel to different locations may be required.