Head of Social Media

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Establish and oversee BetVictor's inaugural in-house social team.

• Set the strategic direction for BetVictor's social media channels and enhance the brand's organic social footprint.

• Define industry-leading social standards, using benchmarks from top sports, betting, and media organizations.

• Recruit, guide, and nurture a team comprising two Social Producers and one Shooter-Editor.

• Own and manage the social strategy across TikTok, Instagram, X, YouTube, Facebook, and emerging platforms.

• Develop a continuous content plan aligned with the sporting calendar.

• Establish KPIs, reporting structures, and a test-and-learn rhythm, sharing insights with senior stakeholders.

• Work in tandem with Performance Marketing to ensure organic social media efforts enhance paid channels.

• Report on expenditure, acquisition efficiency, and returns to senior stakeholders.

• Direct the creative vision for video-centric, platform-specific content, including reactive moments, formats, series, and collaborations with creators.

• Brief and approve the work produced by the team and the shooter-editor.

• Manage relationships with creators, talent, and agency partners.

• Ensure all social activities comply with UK gambling advertising regulations, CAP/BCAP codes, UKGC requirements, platform policies, and age-gating standards.

• Collaborate with compliance and legal teams for approvals and take ownership of team risk management for live and reactive content.

⛳️ Requirements

• Proficient in social media management, including leading and developing a team.

• Demonstrated success in growing audiences and achieving commercial outcomes on social media for a prominent consumer brand, publisher, or sports organization.

• Expert knowledge of platform algorithms on TikTok, Instagram, YouTube, X, and Facebook, and strategies to enhance reach and engagement.

• Ability to analyze social insights and analytics, identify early opportunities, establish KPIs, and leverage data for decision-making.

• Robust understanding of online culture, including trends, memes, creators, fan communities, and platform advancements.

• Hands-on experience with paid social strategies, including planning and optimizing considerable budgets on Meta and TikTok.

• Strong knowledge of sports and fan instinct, particularly in football and horse racing.

• Comprehensive creative judgment regarding short-form video, including briefing, providing feedback, and enhancing quality.

• Clear understanding of regulated marketing and capacity to operate within UK gambling advertising standards or a similarly regulated field.

🏝️ Benefits

• Flexible remote work options.

• Permanent job position.

• Chance to be part of a dynamic, global industry.

• Opportunity to collaborate with dedicated experts.

• Potential to lead and develop a team.

• Opportunity to engage with creators, talent, and agency partners.