Head of Regional Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and guide a team of content and regional marketing professionals.

• Take ownership of creating the annual marketing strategy for the US and EU markets.

• Translate strategic plans into actionable execution while monitoring KPI progress on a monthly basis.

• Identify customer insights across different modalities to enhance brand and portfolio value propositions.

• Advocate for brand consistency in external and digital content by establishing guidelines and processes.

• Create customer-centric value propositions and messaging throughout the sales cycle.

• Formulate and implement regional marketing strategies that align with global campaigns, product launches, and sales priorities.

• Generate demand through trade shows, seminars, webinars, Account-Based Marketing (ABM), and regional strategic events.

• Investigate ABM initiatives for strategic accounts and segments in collaboration with Sales.

• Collaborate with regional Sales leadership on go-to-market strategies and pipeline objectives.

• Manage regional marketing pipeline targets and ensure alignment with business goals.

• Gather and utilize metrics to assess field marketing performance and enhance return on investment (ROI).

⛳️ Requirements

• Over 10 years of experience in marketing, content strategy, or demand generation, ideally within the life sciences, biotech, or CDMO industries.

• Demonstrated success in creating impactful value propositions through a deep understanding of customer and market dynamics.

• Proficient in content and event strategy, as well as in building third-party networks and partnerships.

• Familiarity with digital platforms and the key factors that drive successful engagement.

• Experience in a global organization with responsibilities at the regional level.

• Outstanding leadership abilities with a knack for inspiring and developing high-performing teams.

• Highly organized, capable of managing multiple projects and meeting deadlines in a dynamic environment.

• Data-driven approach with the skill to convert marketing performance into demand generation and measurable pipeline growth in partnership with Sales.

• Strong communication, influence, and stakeholder management capabilities.

• Willingness to travel within the designated region 25% of the time.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) retirement plan with a company match that vests fully on day one.

• Paid parental leave after three (3) months of employment.

• Paid time off including vacation days, personal time, sick leave, floating holidays, and company holidays.

• Flexible spending and health savings accounts.

• Life and Accidental Death & Dismemberment (AD&D) insurance.

• Coverage for short-term and long-term disability.

• Legal assistance services.

• Supplemental insurance options for pets, critical illnesses, accidents, and hospital indemnity.

• Commuter benefits.

• Well-being initiatives.

• Peer-to-peer recognition programs.