Head of Performance Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will manage the complete marketing function, including performance marketing, content creation, and community engagement.

• You will formulate strategies, establish priorities, and uphold a clear strategic vision.

• You will implement effective paid social media campaigns, especially on Meta, continuously optimize them, and systematically scale their impact.

• You will lead and enhance the existing team, emphasizing efficiency, individual strengths, and professional development.

• You will cultivate the brand in its entirety, concentrating on brand storytelling—from initial interactions to fostering long-term brand loyalty.

• You will analyze data and dashboards, test hypotheses, optimize conversion funnels, and extract actionable insights.

• You will collaborate closely with the founders, propose new ideas, and assist in shaping the brand’s strategic trajectory.

⛳️ Requirements

• A minimum of 5 years of professional marketing experience, preferably in a startup or agency setting.

• Strong expertise in performance marketing, with practical operational experience, particularly in Meta advertising.

• Experience in team leadership: you have led and developed a marketing team.

• A solid grasp of branding: you appreciate strong brands, excellent design, and clear messaging—and know how to integrate these elements consistently.

• An analytical mindset, comfort with KPIs and tools, and experience in budget management.

• You possess the motivation to address challenges, think in a solution-focused manner, and take initiative.

🏝️ Benefits

• Startup culture: We are a rapidly growing and dynamic startup that values your sense of ownership.

• You will work closely with the founders, contribute innovative ideas, and help shape the brand’s strategic direction.

• Quick decision-making processes and transparent communication.