Head of Paid Media

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Develop and manage paid media strategies across a varied client portfolio, with an emphasis on Google Ads and measurable business results.

• Lead, mentor, and nurture the growth of paid media professionals through performance evaluations, coaching, and continuous training.

• Oversee campaign performance, budget management, and billing accuracy to enhance efficiency and profitability.

• Convert performance data into actionable insights, forward-looking strategies, and clear reporting for clients.

• Experiment with new advertising platforms, formats, and strategies, including exploring emerging opportunities such as ChatGPT Ads.

• Analyze competitors and market trends to uncover opportunities for both clients and the agency.

• Enhance departmental workflows, processes, and playbooks to boost consistency, efficiency, and team performance.

• Provide reports to the VP of Operations and CEO.

⛳️ Requirements

• Over 8 years of experience in marketing, media strategy, paid media, or performance marketing.

• More than 3 years of leadership experience supervising paid media professionals.

• Proven experience in an agency setting managing multiple client accounts and prioritizing competing demands.

• Extensive experience in developing paid media strategies, especially within Google Ads, with responsibility for campaign performance across a large client base.

• Strong analytical, strategic thinking, and problem-solving abilities.

• Capability to transform data into actionable recommendations.

• Comfortable engaging in client-facing meetings as required, including urgent meetings.

• Practical experience utilizing AI tools for creating dashboards and reports and optimizing workflows.

• Exceptional English communication and presentation skills.

• Native proficiency in Spanish.

• Preferred experience in legal marketing, lead generation, or other high-cost-per-lead sectors.

• Preferred experience marketing to U.S. Hispanic audiences.

• Familiarity with Meta Ads, CallTrackingMetrics, and Monday.com preferred.

• Experience in testing new advertising channels and AI-driven marketing solutions is preferred.

• Must reside in a Latin American (LATAM) country.

• Resume should be submitted in English.

🏝️ Benefits

• Performance-based bonuses included in total compensation.

• 10 days of paid time off.

• U.S. federal holidays observed.

• Remote work flexibility.

• Monday to Friday schedule during U.S. business hours.