Head of Organic Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product-led and content-led strategies that foster member growth without dependence on paid channels.

• Drive virality and K-factor growth through referral initiatives, in-product sharing opportunities, and mechanisms for social proof.

• Create, implement, and refine referral programs while integrating referral mechanics into the product and overall member experience.

• Analyze and minimize viral cycle time by enhancing referral touchpoints and facilitating member-to-member sharing.

• Collaborate with Product to incorporate shareable experiences into the member journey.

• Oversee the conversion process from account creation to paid membership by pinpointing friction points and prioritizing impactful interventions.

• Lead A/B testing initiatives across web interfaces, checkout processes, onboarding experiences, and lifecycle stages.

• Identify and address funnel drop-offs through the use of cohort, persona, and intent signal segmentation.

• Manage organic loops that transform new audiences into paying members.

• Enhance Function’s standing in areas such as SEO, GEO, AI-driven discovery, and YouTube.

• Formulate an intent-driven YouTube strategy, focusing on keyword and question analysis, titles, thumbnails, chapters, and channel structure.

• Establish a health content strategy that builds trust prior to members encountering a paywall.

• Develop attribution models that span referral, search, video, and lifecycle-driven growth.

• Recruit, supervise, and cultivate a compact team of specialists and external collaborators.

• Leverage AI tools across research, content creation, experimentation, and operational tasks.

• Report directly to the VP of Growth and work in tandem with Product, Lifecycle, and Creative leadership.

⛳️ Requirements

• Over 10 years of experience in organic growth, SEO, or product-led growth, demonstrating a history of compounding outcomes.

• A hands-on operator capable of conducting experiments independently.

• Profound technical SEO knowledge, including crawl architecture, Core Web Vitals, schema, indexing strategies, and log-file assessment.

• Proficient in GEO and AI-enhanced search methodologies.

• Experience in expanding YouTube or video as an organic discovery platform, incorporating video SEO, packaging, and audience retention strategies.

• Proven track record in designing or scaling referral programs that yield measurable k-factor results.

• Strong skills in Conversion Rate Optimization (CRO), including A/B testing methods, statistical significance, and funnel analysis.

• Competent with analytical and experimentation tools like GA4, Amplitude, Looker, or similar.

• Utilizes AI tools such as Claude, ChatGPT, Perplexity, and Cursor to enhance productivity.

• Experience in building or managing small, high-performing teams and relationships with agencies or contractors.

• Comfortable working in a fast-paced, ambiguous early-stage growth environment with a high degree of ownership.

• Excellent written communication skills for distilling complex growth concepts for cross-functional and executive audiences.

• Experience in health, wellness, consumer subscription, or other high-trust sectors is advantageous.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Flexible working hours.

• A vibrant work environment that promotes creativity and innovation.

• Quarterly in-person team gatherings.

• A workplace that values equal opportunity, diversity, and inclusion.