Head of Media

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Report directly to the Head of Brand.

• Oversee Mercury's media investment strategy, which includes planning and executing a budget that doubles year over year.

• Determine the optimal channels, timing, and methods for investment to achieve immediate results while establishing a scalable framework.

• Create unique media and distribution tactics utilizing unconventional channels, formats, partnerships, and innovative media applications.

• Lead collaboration with agency and media partners, which involves setting agendas, evaluating their work, and onboarding new partners.

• Develop a comprehensive measurement system that encompasses attribution, incrementality, and optimization.

• Integrate paid media with various marketing aspects such as brand, performance, community, content, lifecycle, and product marketing.

⛳️ Requirements

• 15+ years of experience in developing and managing a media investment strategy with a rapidly growing budget.

• Demonstrated success in delivering and assessing short-term achievements while establishing enduring systems.

• Proven examples of media initiatives recognized for their differentiation.

• Capacity to think systemically and connect media efforts to the overall marketing framework.

• Expertise in attribution, incrementality testing, and media mix modeling.

• Ability to transform measurement findings into informed decisions and a compelling narrative for leadership.

• Established history of managing agencies and vendors effectively.

• Competence in evaluating agency/vendor performance and ensuring partner accountability.

🏝️ Benefits

• Equity (stock options/RSUs).

• Comprehensive benefits package.

• Reasonable accommodations available during the recruitment process for applicants with disabilities or special needs.