Head of Marketing – Social Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Strategize and oversee paid social media campaigns on Meta and TikTok.

• Create scalable approaches for Return on Ad Spend (ROAS), Profit on Ad Spend (POAS), and Customer Acquisition Cost (CAC).

• Daily optimization of campaigns.

• Expand accounts to achieve high five- and six-figure monthly budgets.

• Focus on profitability rather than merely ad expenditure.

• Assess all initiatives based on performance metrics.

• Collaborate with the creative team to develop User-Generated Content (UGC) and founder advertisement concepts.

• Assist in crafting advertorial copy and scripts.

• Work alongside copywriters to enhance conversion through sales psychology.

• Continuously experiment with hooks, formats, and narratives.

• Conduct weekly analysis of campaign data.

• Prepare reports for clients.

• Offer comprehensive consulting to clients.

• Further enhance social advertisements through Standard Operating Procedures (SOPs) and quality management.

• Opportunity to assume professional team leadership roles in the future.

⛳️ Requirements

• Minimum of three years of experience in paid social as a primary channel.

• Demonstrated experience in scaling e-commerce accounts to high five- and six-figure monthly budgets.

• Degree or vocational training in marketing or e-commerce.

• Meta Blueprint certification is advantageous.

• Comprehensive understanding of Meta Business Manager.

• Ideally, experience with TikTok Ads Manager.

• Familiarity with tracking tools such as Triple Whale, Tracify, or Admetrics.

• Knowledge of direct-response mechanisms, UGC formats, and founder advertisements.

• Proficient in managing margins, contribution margin, retention, CAC, and POAS.

• Hands-on experience in translating data into actionable insights.

• Experience in managing clients and independently overseeing multiple accounts.

• Native-level proficiency in German.

• Fluent in English.

• Self-driven and capable of working independently, with aspirations to lead a team in the future.

🏝️ Benefits

• 30 days of paid vacation.

• Biannual team events and workations held in person at various locations.

• Weekly team recaps and coffee discussions.

• Employer-supported pension plan.

• Company bicycle program.

• Corporate fitness membership through Wellpass.

• Monthly tax-free benefit voucher of €50 of your choice.

• Choice of laptop and high-quality home office equipment.

• Budget for professional development.

• Access to both internal and external resources and mentors.

• Full access to the internal AI stack.

• 100% remote work.