Head of Marketing – Pre-K – 12

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the go-to-market strategy, identify ideal customer profiles and segments, and establish unique positioning, focusing initially on pre-K–K.

• Take ownership of the annual marketing plan and budget, guided by market insights and competitive analysis.

• Create a cohesive brand voice, visual identity, and brand guidelines across the website, content, presentations, and media.

• Collaborate with product and research teams to accurately convey product value, plan launches, and craft messaging for assessment and curriculum offerings.

• Generate customer evidence, including case studies and outcome stories.

• Provide market insights on pricing and packaging, and develop sales presentations and resources.

• Identify marketing partnerships and plan and execute co-marketing initiatives with distribution, curriculum, research, and customer partners.

• Cultivate relationships with education associations, conference organizers, and networks of funders.

• Organize and execute conferences, field events, and speaking engagements.

• Conduct account-based outreach to priority districts, programs, and agencies in collaboration with sales.

• Produce webinars and targeted nurture campaigns featuring relevant content.

• Lead SEO and GEO efforts, focusing on domain authority, rankings, and visibility in AI-driven discovery.

• Develop media relationships, create press materials, secure earned media, and assess paid media opportunities.

• Oversee website content and updates, enhance acquisition journeys, and experiment with strategies to boost qualified traffic and conversions.

• Produce content that educates buyers and facilitates organic discovery.

• Manage the marketing aspects of the CRM: data hygiene, lifecycle stages, lead scoring, and marketing-to-sales handoff agreements.

• Implement AI-assisted research, agentic workflows, and marketing automation with human oversight and safeguards for confidential information.

• Collaborate with sales, product, and research teams, constructively resolving disagreements across departments.

• Supervise contractors and agencies with clear ownership and quality standards.

• Report directly to the CEO and work closely with senior leaders to influence company strategy and priorities.

• Serve as the first full-time marketing role and act as a player-coach strategic leader executing campaigns, partnerships, marketing systems, discoverability, and conversion enhancements.

⛳️ Requirements

• 10+ years of experience in B2B, education, eLearning, or edtech marketing, with at least 5+ years in a leadership role or managing a significant program.

• Experience in marketing leadership within pre-K and/or elementary or higher education, with a strong understanding of early childhood learning and educational purchasing decisions (budget timing, procurement, RFPs, and public funding streams) is highly desirable.

• Proven experience in product marketing, brand development, go-to-market planning, customer segmentation, and positioning.

• Sales experience or substantial hands-on collaboration with sales teams regarding acquisition, enablement, and revenue objectives.

• A solid track record of sourcing and finalizing partnership, channel, or distribution agreements.

• Practical knowledge in media relations, public relations, SEO, GEO, website management, marketing automation, CRM systems, and analytics.

• Excellent writing and science communication skills for marketing and PR, with the ability to articulate educational offerings clearly and accurately, including translating research and assessment evidence into precise messaging for educators and families.

• Technical proficiency to manage day-to-day marketing systems independently, without regular reliance on an agency or developer.

• Active engagement with AI for creating marketing campaigns, research, and execution; a genuine passion for leveraging AI in marketing.

• Understanding of student and children’s data privacy considerations in marketing (e.g., FERPA, COPPA) is a plus.

• Bachelor’s degree in marketing or a related field, or equivalent professional experience.

🏝️ Benefits

• Benefits

• Stock options