Head of Marketing, Brand Strategy – Leadership Team

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Transform CEO and company objectives into a unique brand narrative for the U.S. market, incorporating campaign themes and consistent messaging.

• Establish ABS as a distinguished managed healthcare workforce and operations partner.

• Cultivate thought leadership driven by the founder through speaking engagements, client narratives, site visits, and original insights.

• Oversee quarterly campaign planning across platforms including Facebook, LinkedIn, YouTube, email, website, and select partner channels.

• Collaborate with Sales on generating qualified leads, booking demos, nurturing leads, converting prospects, and driving marketing-influenced growth.

• Leverage CRM and performance data to enhance campaigns, experiment with new ideas, and discontinue low-impact activities.

• Manage, mentor, and ensure accountability among marketing and assigned events/partnership activation staff.

• Develop repeatable briefs, calendars, review processes, and reporting systems.

• Lead marketing efforts for conferences, partner campaigns, webinars, executive speaking engagements, and client testimonials.

• Coordinate with Sales on pre-event promotions, targeted outreach, follow-up, and measuring event ROI.

• Maintain a scorecard assessing brand quality, qualified demand, campaign performance, team reliability, and marketing-attributed opportunities.

• Present insights, risks, and recommendations to leadership.

• Take ownership of marketing outcomes and assist ABS in becoming the preferred choice for healthcare business owners.

⛳️ Requirements

• A college graduate, ideally with a bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.

• 1–3 years of experience in digital marketing, lead generation, campaign execution, marketing operations, or a similar role.

• Exceptional English communication skills, both written and verbal.

• Willingness to work an 8-hour graveyard shift that aligns with U.S. business hours, adjusted to Philippine time.

• A stable internet connection with a minimum of 100 Mbps download and 50 Mbps upload speeds.

• Reliable computer equipment featuring at least an Intel Core i5 or equivalent processor and 8 GB of RAM.

• A backup device.

• Direct experience in developing marketing strategies for American audiences.

• Capability to create integrated marketing strategies and engaging campaigns.

• Working knowledge of lead generation, conversion funnels, CRM, analytics, and marketing’s role in revenue generation.

• Ability to coordinate and enhance team performance.

• Demonstrated proactive ownership, independent judgment, prioritization, planning, delegation, deadline management, and communication skills.

• Experience in U.S. healthcare, home care, home health, staffing, outsourcing, franchise marketing, or professional services is advantageous but not mandatory.

• Familiarity with founder-led content, events, HubSpot, GoHighLevel, and AI-assisted content workflows is a plus.

• Submission of a resume, portfolio or relevant work links, and two brief campaign examples is required for consideration.

🏝️ Benefits

• Competitive compensation package that reflects experience and alignment with the leadership role.

• Remote work arrangement.

• Schedule aligned with U.S. business hours, adjusted to Philippine time.