Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take ownership of the marketing strategy and roadmap.

• Enhance brand visibility, stimulate demand, and contribute to revenue growth.

• Produce thought leadership content, customer success stories, collateral, website content, and various other marketing materials.

• Collaborate with Sales on campaigns, messaging, and resources that support outbound initiatives and enterprise lead conversion.

• Strategize, coordinate, and optimize conference and event presence before, during, and after events.

• Oversee and enhance the website, social media, and outbound marketing channels.

• Monitor CAC, LTV, funnel conversion rates, lead quality, and other SaaS go-to-market metrics.

• Choose and manage marketing tools, processes, and external partners.

• Supervise one marketing resource.

• Travel for conferences, trade shows, and team offsites as necessary.

• Report directly to the CEO.

⛳️ Requirements

• A minimum of 5 years of experience in B2B marketing, ideally in a SaaS, enterprise software, or complex solution-selling environment and at a private equity-backed firm.

• Profound understanding of enterprise buying cycles and multi-touch marketing attribution.

• Demonstrated success in creating high-quality content that aligns with brand and revenue objectives.

• Practical experience in event marketing, encompassing logistics and lead follow-up.

• Strong collaboration with Sales and the ability to adapt content to meet field requirements and drive deals.

• Excellent written and verbal communication skills, with clarity and confidence in presentations.

• Comfortable providing strategic input in product marketing.

• A hands-on, ownership-driven approach in a lean organizational environment.

• Familiar with HubSpot, LinkedIn Campaign Manager, Google Ads, or similar platforms.

• Experience in marketing within workforce management or human capital technology is a plus.

• Understanding of HR, Ops, Finance, or Compliance leader personas is advantageous.

🏝️ Benefits

• Competitive compensation based on experience; anticipated range of $150-180K.

• Health insurance coverage.

• 401(k) matching for employees.

• Options for remote work.

• High degree of autonomy, minimal bureaucracy, and an opportunity for meaningful impact.

• Collaborative team environment.

• Direct influence on the growth of the company.