Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and take charge of Strike's global marketing strategy, key priorities, operational plan, and budget management.

• Construct the marketing organization from the ground up, encompassing personnel, processes, technology, measurement systems, agencies, and operational rhythm.

• Generate customer and segment insights to inform positioning, acquisition strategies, product adoption, and marketing investments.

• Lead the go-to-market strategy for significant product launches, new market entries, and strategic initiatives.

• Establish product marketing capabilities and effective positioning.

• Create scalable customer acquisition strategies through paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and additional channels.

• Define channel economics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), payback periods, cohort performance, incrementality, and marketing return on investment.

• Develop marketing attribution, analytics, and measurement frameworks in collaboration with Data and Engineering teams.

• Oversee lifecycle marketing encompassing onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention initiatives.

• Design programs that drive increased adoption among existing customers.

• Transform Strike's brand, content, audience, and organic distribution into quantifiable customer acquisition and revenue streams.

• Build and refine referral, affiliate, creator, and partner marketing initiatives.

• Assess and determine the right balance of internal capabilities, agencies, technology, and external partnerships.

• Recruit, lead, and nurture the marketing team.

• Collaborate with Brand and Communications to enhance Strike's brand and uphold customer trust.

• Work in close partnership with Product, Data, Finance, Brand, and Communications, and report directly to the CEO.

⛳️ Requirements

• Extensive experience in leading growth or marketing within a scaled consumer technology, fintech, financial services, or similarly complex industry.

• Proven track record of building or significantly transforming a marketing function, rather than merely inheriting and managing an established organization.

• Demonstrated success in building, testing, and scaling customer acquisition channels.

• Deep understanding of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment.

• Experience in implementing marketing attribution, analytics, and measurement systems.

• Proficient in managing substantial marketing budgets and allocating expenditures based on performance metrics.

• Strong grasp of lifecycle marketing and conversion processes across the customer funnel.

• Exceptional product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches.

• Experience with partnerships, creators, affiliates, referral programs, or other innovative acquisition channels.

• Background in marketing high-consideration or high-value products where trust and customer quality are as critical as acquisition volume.

• Proven capability to recruit, manage, and develop high-performing teams.

• Strong cross-functional operational skills with Product, Data, Finance, Brand, Communications, and executive teams.

• Comfort with ambiguity, decision-making with incomplete information, and establishing systems in previously unstructured environments.

• Authentic interest in Bitcoin and a solid understanding of Strike's Bitcoin-only positioning.

🏝️ Benefits

• Equity in a high-growth startup.

• Reimbursement for cell phone and internet expenses.

• Flexible Paid Time Off (PTO), sick leave, and parental leave.

• No trading fees when buying and selling Bitcoin on Strike.

• Additional benefits may vary based on location.