Head of Marketing, 0x – Matcha

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy for 0x APIs and Matcha, focusing on API adoption and the growth of Matcha consumers.

• Enhance the positioning, narratives, ideal customer profiles (ICPs), and audience strategies for both brands.

• Broaden the appeal of 0x APIs to fintech companies, enterprises, and institutions.

• Direct the evolution of the brand, creative direction, website development, and ensure a consistent presence across all channels.

• Develop and scale marketing initiatives that drive growth.

• Collaborate with the Sales team to generate qualified demand for APIs and supply content and sales materials.

• Lead the senior marketing team by setting priorities, improving processes with AI, mentoring marketers, and managing requests across teams.

• Create positioning, launch plans, campaigns, and content personally.

• Oversee marketing performance and budget, monitor expenditures and ROI, and report on marketing’s contribution to revenue.

• Utilize Dune, DefiLlama, and internal analytics to evaluate trends, competitors, and product adoption.

⛳️ Requirements

• A minimum of 8 years in marketing, including at least 3 years in a leadership role within marketing.

• Proven experience in establishing company-wide marketing strategies across various product lines.

• Demonstrated ability to shape unique positioning and narratives tailored to different audience segments.

• Background in marketing technical B2B products, preferably APIs or core infrastructure, as well as consumer products.

• Strong foundation in the crypto space, including experience at a crypto company.

• Familiarity with DeFi products, active engagement with the crypto community, and a solid understanding of DEXs, aggregators, liquidity providers, wallets, trading applications, and infrastructure like 0x.

• Proven history of creating repeatable marketing programs that have resulted in measurable business growth.

• Experience in leading senior marketers as a player-coach and building a focused, cohesive team.

• Experience with a DEX, aggregator, or on-chain trading infrastructure company is a plus.

• Strong alignment with U.S. working hours is essential.

🏝️ Benefits

• Equity

• ZRX tokens

• Comprehensive medical, dental, vision, life, and disability insurance for employees based in the U.S., with 100% of the base plan covered for employees and their dependents.

• 401(k) and Flexible Spending Account (FSA) options for U.S.-based employees.

• Monthly reimbursement for mobile phone bills, wellness expenses, and pre-tax transportation costs.

• Coverage for mental health benefits, including professional therapy sessions.

• A supportive remote work environment.

• Lunch reimbursement for all employees worldwide.

• Stipend for creating an ideal remote or work-from-home setup, including headphones and other necessary work equipment.

• 12 weeks of paid parental leave.

• Flexible vacation policy.

• An excellent office location in the Financial District of San Francisco for those residing in the area.