Head of Lifecycle, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy and development of OppFi’s customer lifecycle, concentrating on both acquisition and retention.

• Oversee the OppFi brand, encompassing creative design and content creation.

• Manage the comprehensive lifecycle strategy for prospects, first-time customers, repeat customers, and those who have disengaged.

• Collaborate with teams across Product, Marketing, Engineering, Operations, Legal, Finance, and Executive Leadership.

• Formulate communication strategies to enhance customer conversion at every interaction.

• Lead the communications strategy and roadmap for Email, SMS, and Website channels.

• Serve as the primary strategic owner of Braze platform architecture.

• Work alongside Data to develop customer cohorts, pinpoint lifecycle drop-off areas, and identify value-enhancing interventions.

• Direct communications for payments, servicing, collections, and other operational transactions.

• Collaborate with Product leaders to create integrated product marketing experiences.

• Manage lifecycle KPIs and routinely report metrics to senior leadership.

• Define and maintain brand and creative standards, voice, and tone.

• Represent brand and creative interests in executive leadership meetings and influence the company-wide go-to-market strategy.

• Utilize consumer insights and business intelligence to fine-tune customer design targets, brand positioning, and brand identity.

• Monitor NPS, competitive intelligence, and qualitative insights to evaluate customer experience.

• Lead, mentor, and expand a team of Lifecycle Marketers, Design, and MarTech with more than 4 direct reports.

• Recruit and mentor talent while cultivating an engaged, success-driven team culture.

• Encourage a supervised test-and-learn approach to enhance marketing returns and efficiencies.

⛳️ Requirements

• Over 10 years of marketing experience with an emphasis on customer marketing.

• More than 6 years of experience inspiring, managing, and coaching individuals and teams.

• Experience in FinTech and familiarity with operating in a highly regulated environment.

• Capability to deconstruct complex problems, navigate ambiguous situations, and prioritize multiple initiatives.

• Proficiency in creating strategic roadmaps that meet and surpass KPIs.

• Strong expertise in brand management, encompassing tone, voice, look, and feel.

• Ability to collaborate effectively within cross-functional teams and establish strong relationships.

• Exceptional communication skills with the ability to build credibility with stakeholders.

• Capacity to identify industry trends and best practices.

• Experience in delivering marketing through CRM, particularly on the Braze Platform.

• Knowledge of tools such as Figma, Monday, Jira, and other design, prototyping, project management, and development lifecycle tools.

• Hands-on experience in executing key marketing updates within large-scale CRM platforms.

• Understanding of basic marketing laws and guidelines.

• Proven ability to manage a team of more than 4 direct reports.

🏝️ Benefits

• Performance-based bonuses.

• Equity grants.

• Flexible, remote work environment.

• 401(k) matching program.

• Generous paid time off.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Tuition reimbursement.

• DoorDash DashPass.

• Figo pet insurance.

• Rocket Lawyer.

• Access to LinkedIn Learning.

• Fringe lifestyle benefits platform.