Head of Lead Generation

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement a thorough lead generation and demand generation strategy.

• Lead, mentor, and nurture a team of lead generation and marketing professionals.

• Oversee and enhance campaigns across Google Ads, email marketing, paid social, SEO, regional platforms, and new local channels.

• Utilize marketing automation tools to design, monitor, and evaluate campaigns.

• Discover and test innovative lead generation tactics.

• Collaborate with sales, content, and product teams to ensure alignment in messaging and customer journey.

• Analyze campaign performance metrics to optimize ROI and pipeline contribution.

• Take responsibility for reporting and forecasting lead generation KPIs for the India GCC business.

• Keep an eye on industry trends, market innovations, and emerging technologies.

• Advocate for AI-driven tools and workflows to enhance targeting, personalization, and campaign efficiency.

• Manage budgets and vendor relationships to maximize the efficiency of marketing expenditures.

⛳️ Requirements

• Over 10 years of demonstrated experience in lead generation, demand generation, or digital marketing.

• Extensive experience in both Indian and global markets.

• A minimum of 2–3 years in a leadership or managerial role.

• Experience generating leads with North American prospects while navigating market dynamics.

• Practical expertise with lead generation tools, marketing automation, and analytics software.

• Experience utilizing AI to drive demand, enhance targeting, and boost campaign effectiveness.

• Proven track record of achieving measurable results through creative and unconventional lead generation methods.

• Strong analytical abilities with a focus on data-driven decision-making.

• Experience in influencing and mentoring marketing professionals based in India.

• Background in a dynamic, target-driven environment.

• Exceptional communication and stakeholder management skills.

• A growth mindset with a passion for experimentation, innovation, and continuous learning.

• A Bachelor’s degree in marketing, business, or a related field is preferred.

🏝️ Benefits

• Complete ownership of the India lead generation strategy.

• Direct collaboration with senior leadership.

• Freedom to experiment, innovate, and implement ambitious ideas.

• Access to cutting-edge marketing tools, AI-driven platforms, and resources.

• A collaborative and fast-paced work culture.

• Opportunities for career growth.