Head of Growth Product, B2B2C

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Spearhead growth product initiatives aimed at optimizing member acquisition and enrollment funnels.

• Oversee two product managers while continuing to draft specifications, analyze data, and execute experiments.

• Take ownership of the entire member funnel, encompassing landing pages, eligibility checks, registration, and completed enrollment.

• Manage the systems and conversion metrics throughout the member enrollment process.

• Direct the experimentation system, including roadmap creation, prioritization, and decision-making.

• Decide on testing strategies, their sequence, and the actions to take based on results.

• Develop systems that enhance operational efficiency.

• Identify recurring client-specific requests, maintenance tasks, launches, and initiatives.

• Transform repeatable tasks into configurable solutions rather than bespoke work.

• Leverage AI to automate non-repeatable tasks.

• Align business units, engineering, client-facing teams, design, data, and growth around common funnel outcomes.

⛳️ Requirements

• Over 10 years of experience in product management, focusing on consumer-facing products or B2B2C platforms.

• At least 4 years of experience managing product managers and senior product managers.

• Strong consumer product orientation, complemented by a proven record in conversion rate optimization (CRO).

• Profound understanding of consumer behavior, including friction points, motivations, and intuitive journeys.

• Expertise in managing the complete process from acquisition to activation, including landing page testing and member activation.

• Experience in owning funnels, conducting tests, and evaluating conversion rates both prior to and post-implementation.

• Capability to make impactful decisions and engage deeply with data, experimentation, and technical trade-offs.

• Understanding of engineering prerequisites and technical compromises.

• Ability to synthesize funnel data, user insights, and experimentation to enhance member experience and business outcomes.

• Competence in performing independent analyses, estimating opportunities, and differentiating genuine results from noise.

• Familiarity with AI tools to boost personal and team productivity.

• Skill in creating an AI-driven growth ecosystem.

• Capacity to excel in ambiguous situations, make quick decisions, and validate assumptions promptly.

• Flexibility to adapt to changing priorities while upholding high-quality standards.

• Proficiency in systems thinking.

• Commitment to evidence-based decision-making and willingness to acknowledge mistakes.

• Persistent focus on metrics and outcomes.

• Exceptional written communication skills.

• Strong project management capabilities and a sense of urgency.

• Cross-functional leadership experience across business units, engineering, client-facing teams, design, data, and growth.

• Ability to simplify complex concepts into intuitive, cohesive user experiences.

• Bachelor's degree in a relevant discipline.

• Minimum AI proficiency at the Explorer level (Level 1).

• Preferred: experience in digital health or consumer health products.

• Preferred: experience in B2B2C, benefits, insurance, or fintech sectors.

• Preferred: familiarity with eligibility, identity matching, or enrollment systems.

• Preferred: experience with A/B testing and large-scale experimentation, including infrastructure.

• Preferred: knowledge of AI/ML applications for personalization, recommendations, or behavior modification.

🏝️ Benefits

• Variable compensation, including bonuses or sales incentives, may be part of the total compensation package.

• Private company stock options may also be included in the overall compensation.

• Additional benefits beyond the total compensation package.

• Country-specific benefits, which are detailed separately.