Head of Growth Marketing – Medspa

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of Phorest’s marketing strategy for the North American medspa sector.

• Design and implement a comprehensive marketing plan aimed at lead generation, pipeline expansion, and establishing a lasting market presence.

• Manage marketing objectives, budgets, and performance metrics for the medspa division.

• Oversee marketing initiatives including SEO, paid media, website enhancement, content creation, events, partnerships, and brand development.

• Position Phorest as a well-regarded and reliable software partner for medspa and aesthetics enterprises.

• Craft messaging, campaigns, and content tailored for medspa owners, operators, and decision-makers.

• Foster relationships with industry publications, trade media, podcasts, events, and other relevant channels.

• Develop customer stories and case studies to showcase success.

• Generate demand through partnerships, affiliates, industry events, webinars, and co-marketing initiatives.

• Explore innovative channels and methodologies.

• Utilize AI, automation, and cutting-edge marketing technologies.

• Collaborate with the North American medspa Sales team to achieve pipeline and revenue objectives.

• Work closely with global and regional marketing experts across content, paid media, digital, events, and creative domains.

• Analyze industry insights, competitor activities, and market trends to guide marketing strategies.

• Represent Phorest at conferences, partner events, and customer interactions.

• Travel throughout North America to participate in events, meet partners and customers, visit clients, and support industry gatherings.

⛳️ Requirements

• Proven B2B marketing experience, preferably within a SaaS or technology-driven environment.

• Experience in developing and executing a marketing strategy for a specific region, industry vertical, or growth market.

• Demonstrated ability to enhance brand awareness, penetrate new markets, or expand a business’s footprint in a competitive landscape.

• Extensive, practical knowledge of SEO, paid media, website optimization, content, PR, events, and partnerships.

• Experience managing lead generation targets, controlling budgets, and evaluating marketing ROI.

• Capacity to shift between strategic planning and hands-on execution.

• Proficiency in utilizing AI tools to improve marketing performance, optimize campaigns, streamline workflows, and develop automated marketing processes.

• A keen interest in AI and emerging marketing technologies.

• Strong collaboration and stakeholder management abilities.

• Proactive, resourceful, and self-motivated approach.

• Willingness to travel across North America as needed.

• Experience in the medspa, medical aesthetics, beauty, wellness, or healthcare technology sectors is a plus.

• Background in marketing to small and medium-sized business owners or multi-location operators is beneficial.

• Experience working in an agency setting is advantageous.

• Familiarity with the North American medspa landscape, industry publications, influencers, or trade associations is a plus.

🏝️ Benefits

• Comprehensive employer-covered Medical, Dental, Life, AD&D, Short Term Disability, and an Employee Assistance Program (EAP).

• Wellness incentives.

• Optional 401(k) plan.

• Optional enhanced insurance choices.

• Access to in-house Learning and Development/Business coaching.

• Online learning resources, including LinkedIn Learning.

• Regular social events to foster team engagement.

• Employee Resource Groups, clubs, societies, or groups for community building.

• Fully remote work arrangement available.