Head of Growth Marketing

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Take charge of paid acquisition on platforms such as Meta, Google, TikTok, Snapchat, and app networks, ensuring responsibility for the paid UA budget, CAC, and payback.

• Develop and manage CRM and lifecycle marketing initiatives through push notifications, email, SMS, and WhatsApp, focusing on segmentation, onboarding, repeat purchases, cross-selling, win-back strategies, and re-engagement.

• Oversee app store optimization and the conversion process from store visits to first-time purchases.

• Distribute budget across various channels, markets, and titles based on unit economics, with the ability to reallocate funds as performance metrics evolve.

• Collaborate with the Data Team to establish a reliable perspective on acquisition and lifecycle performance, incorporating attribution and incrementality testing.

• Implement a dynamic testing program across different channels, audiences, offers, and creative assets.

• Lead and mentor a team of paid UA and creative professionals, defining the creative briefing and testing procedure.

• Collaborate with market and title stakeholders, as well as Product and Data teams, to convert commercial priorities into effective campaigns.

⛳️ Requirements

• A minimum of 6 years of experience in growth or performance marketing within the gaming, e-commerce, or consumer app sectors.

• Proven history of managing large-scale paid acquisition and CRM/lifecycle programs, backed by quantifiable results (CAC, ROAS, retention, reactivation).

• Proficient in establishing a quarterly growth strategy, building audiences, composing briefs, and independently launching campaigns.

• Well-versed with MMPs (e.g., AppsFlyer, Adjust) and analytics tools; capable of designing and interpreting experiments while considering unit economics.

• Familiarity with performance creative and creative testing methodologies.

• Demonstrated success in a fast-paced, remote, growth-stage environment while managing multiple responsibilities.

• Over 2 years of experience in team management (preferred).

• Background in D2C strategy within a gaming publisher context, including webshop environments (preferred).

• Experience in Africa, the Middle East, or other emerging markets (preferred).

🏝️ Benefits

• Own shares in the Company, allowing you to reap the rewards of the value you help create.

• Access to excellent equipment: Receive all necessary tools to work efficiently.

• Remote working allowance: Enjoy an additional $600 per year to enhance your work-from-home experience.

• Opportunities for learning and development: Participate in courses, conferences, and training events.

• Birthday leave: Celebrate your special day with a paid day off.