Head of Growth

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Report directly to the CEO and participate as a member of the leadership team.

• Direct all marketing functions, which encompass paid media, creative, conversion, brand, content, and SEO.

• Develop the marketing team, align strategy with the leadership team, and take ownership of business outcomes.

• Manage paid media initiatives across Meta, Google, LinkedIn, and X for 2–3 product lines.

• Oversee approximately $80K/month in existing ad spend and predict returns while scaling to $150K/month.

• Adjust spend across channels, campaigns, and offers based on cost per meeting held.

• Supervise offers, lead magnets, landing pages, forms, booking and show rates, along with the testing roadmap.

• Collaborate with sales weekly to enhance targeting, offers, creative, and lead quality.

• Provide sales enablement messaging, content, and market insights.

• Formulate lead-generation strategy and challenge ICP assumptions using data.

• Maintain attribution and tracking with Sales Ops, which includes offline conversions and HubSpot attribution.

• Create dashboards, automations, and reusable AI agents.

• Lead the creative team by establishing priorities, workflows, output expectations, and production speed.

• Recruit a Senior Content Marketing Manager and organize the content and organic team.

• Direct the SEO agency and evaluate organic traffic, rankings, and pipeline.

• Manage a flat team of six to eight individuals across paid media, creative, conversion, and brand/content/SEO.

• Conduct a funnel audit during the first 30 days and identify the three most significant leaks.

• Complete paid media staffing, set up creative testing cadence, launch conversion improvements, reduce cost per meeting held, and present a content and organic growth plan within the first 90 days.

⛳️ Requirements

• 10 years of relevant experience.

• Proven experience leading growth for a B2B services, lead-generation, or sales-driven B2B software company.

• Success metrics are based on booked or held sales meetings rather than e-commerce sales or self-service signups.

• Managed a paid media budget exceeding $50K/month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads.

• Possess genuine depth of knowledge in Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads.

• Experience in scaling paid spending while maintaining or enhancing meetings, SQLs, and CAC.

• Strong skills in funnel mathematics, including CAC, conversion rates by stage, and forecasting spend against business outcomes.

• Experience overseeing media buyers or agencies and assessing account structures.

• Familiarity with managing offers, lead magnets, and landing pages.

• Proven experience working closely with a sales team in a sales-led funnel.

• Experience managing an SEO agency or organic program.

• Knowledge in developing a creative testing engine.

• Experience hiring and managing a small team, preferably with remote and international members.

• Strong skills in HubSpot, including lifecycle stages, offline conversion setup, and attribution.

• Expertise in GA4.

• Advanced proficiency in AI beyond prompting; experience in building tools using Claude Code or similar platforms, reusable skills or agents, dashboards, and automations.

• Strong ownership mentality.

• Experience in staffing, recruiting, or outsourcing is desirable.

• Experience in building a brand or thought-leadership program alongside performance marketing is a plus.

• Familiarity with CRO testing tools such as VWO and conversion value modeling on Meta is a plus.

• Availability to work U.S. business hours in alignment with the client’s time zone.

• Must work East Coast US hours.

• Resume must be submitted in English and PDF format.

• A video showcasing skill sets must be submitted.

🏝️ Benefits

• Fully remote work environment.

• Full-time schedule aligned with East Coast US hours.

• Opportunity to be part of the leadership team and report directly to the CEO.

• Chance to build and lead an AI-native marketing team.

• Opportunity to shape and recruit the team.

• Engaging global and international team atmosphere.