Growth Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and oversee account-based marketing and outbound initiatives in collaboration with Sales, encompassing audience segmentation, targeting, messaging, sourcing, and campaign implementation.

• Investigate and evaluate new data sources, go-to-market (GTM) tools, AI technologies, and automation solutions.

• Develop workflows and processes aimed at minimizing manual tasks in areas such as prospecting, lead generation, account research, enrichment, and campaign execution.

• Collaborate with Sales to pinpoint opportunities, comprehend prospecting challenges, and devise programs that align with pipeline and revenue objectives.

• Experiment with various methods of prospect engagement, including tailored outreach, intent signals, buying triggers, and automated campaigns.

• Track program performance and consistently enhance targeting, messaging, workflows, and conversion rates.

• Work alongside global marketing and cross-functional teams to expand successful programs across different markets.

• Keep abreast of new AI and automation technologies and determine their applicability to Skeepers' GTM strategy.

⛳️ Requirements

• Over 3 years of experience in growth marketing, demand generation, marketing operations, sales operations, or a relevant field.

• Innovative and technically inclined; enthusiastic about exploring new tools, AI, automation, and emerging GTM solutions.

• Proficient in CRM, sales engagement, marketing automation, data enrichment, or prospecting platforms.

• Solid understanding of B2B marketing and the collaborative dynamics between marketing and sales to drive pipeline generation.

• Exceptionally organized with a keen attention to detail and the capability to manage several programs and priorities simultaneously.

• Strong problem-solving skills; capable of independently executing broad objectives.

• Inquisitive and eager to test, learn, and iterate on processes.

• Excellent communication abilities and the capacity to work collaboratively across Sales, Marketing, and other teams.

• Bachelor's degree or equivalent university degree is preferred.

• Must possess valid U.S. work authorization to apply.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Competitive salary with performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Dynamic and supportive company culture.