Director, Analytics – B2B Growth

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership of analytics for SMB Sales, Large Market Sales, Strategic Partnerships, Sales Ops, Rev Ops, and B2B Marketing.

• Lead efforts in forecasting, opportunity sizing, and analyzing partner performance.

• Identify and quantify whitespace and share-of-wallet opportunities among existing and potential partners.

• Create frameworks for tracking and enhancing sales performance metrics throughout partner lifecycle stages.

• Act as a strategic analytics collaborator with RevOps, Sales Leadership, Partner Strategy, and B2B Marketing.

• Conduct partner-level forecasting utilizing historical trends, cohort modeling, and macroeconomic factors.

• Spearhead market research and prospect intelligence initiatives for enterprise partnerships.

• Employ web scraping and secondary data to evaluate market footprint, business scale, and vertical integration potential.

• Estimate current and future volume and revenue impact for executive partnership presentations.

• Collaborate on data-driven RFP materials, opportunity sizing, and performance forecasts.

• Develop lead scoring and qualification models to enhance lead quality and minimize disqualification rates.

• Identify indicators for successful onboarding and partner retention.

• Assist in territory planning, optimizing rep-level performance, and resource allocation.

• Analyze the effectiveness of marketing and sales funnels to enhance targeting, messaging, and ROI.

• Evaluate B2B campaign effectiveness across acquisition, onboarding, and retention phases.

• Construct predictive models for churn risk, engagement trends, and sales funnel bottlenecks.

• Assess onboarding, training, and enablement initiatives' impact on partner performance and revenue.

• Work alongside Data Science teams on machine-learning models for lead prioritization, segmentation, location-based targeting, and behavior forecasting.

• Utilize probabilistic matching, multi-touch attribution, and geographic optimization techniques.

• Design and assess experiments aimed at improving sales performance, onboarding, product adoption, and campaign strategy.

• Synthesize experimental findings into actionable insights.

⛳️ Requirements

• Over 3 years of direct people management experience, leading and nurturing high-performing teams.

• More than 10 years of experience in analytics, strategy, or growth roles within B2B, fintech, or financial services sectors.

• Proven track record of success in both enterprise and SMB sales models.

• Established ability to generate revenue impact through analytics in sales, marketing, and partner growth environments.

• Extensive experience in supporting enterprise partnership development, including forecasting, RFP response analytics, and market research.

• Strong understanding of lead qualification, funnel conversion, and lifecycle management within SMB contexts.

• Proficiency in SQL and familiarity with Python or R for analytics and predictive modeling.

• Capability to collaborate effectively with Data Engineering and Data Science teams.

• Experience in web scraping and acquiring third-party data for market intelligence and strategic research.

• Skilled in modern analytics tools such as Snowflake, dbt, Tableau, Looker, and Amplitude.

• Exceptional storytelling, communication, and executive influence skills.

• Bachelor’s degree in a quantitative discipline such as Statistics, Economics, or Engineering.

🏝️ Benefits

• Generous paid time off.

• Comprehensive medical, dental, and vision coverage.

• 401K with company match for employees in the US.

• Company-sponsored life insurance.

• Company-funded short-term and long-term disability insurance.

• Access to mental health and wellness resources.

• Company-paid volunteer time to engage in community service.

• Legal coverage and other supplemental options.

• A value-driven culture that offers endless growth opportunities.