Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the digital marketing strategy encompassing paid media, SEO/organic, website management, email, marketing automation, and ABM initiatives.

• Develop and oversee the digital marketing budget, strategically allocating resources across various channels to optimize pipeline and ROI.

• Spearhead demand generation initiatives from inception to completion, including targeting, creative development, landing pages, nurture flows, and conversion optimization.

• Manage the website and digital assets as key growth drivers through ongoing testing, optimization, and performance enhancement.

• Define, monitor, and report on comprehensive funnel KPIs, including traffic, engagement, MQLs, pipeline, and revenue contribution.

• Supervise the marketing technology stack, which includes CRM, marketing automation, analytics, and attribution, ensuring the availability of clean, actionable data.

• Collaborate with Brand and Content teams to convert creative ideas and messaging into effective digital campaigns.

• Keep abreast of digital trends, platforms, and AI-driven marketing tools, integrating new channels and strategies as appropriate.

• Oversee agencies, freelancers, and external digital partners.

• Work collaboratively across departments with Growth, Brand, Content, Product Marketing, Sales, and Revenue Operations.

⛳️ Requirements

• A minimum of 7 years of experience in digital marketing, demand generation, or growth marketing, with leadership responsibilities.

• Experience in B2B technology, including cybersecurity, SaaS, or a similarly dynamic technology sector.

• A proven history of developing and expanding digital programs that yield measurable pipeline and revenue results.

• Extensive knowledge in paid media, SEO, marketing automation, email marketing, and web/CRO.

• Strong analytical abilities, particularly in defining KPIs, assessing funnel performance, and making data-driven decisions.

• Proven experience in managing and owning a marketing budget.

• Practical experience with marketing technology platforms such as HubSpot, Marketo, Salesforce, and GA4.

• Excellent project management skills, capable of handling multiple programs and campaigns concurrently.

• Strong collaboration skills, with a history of working closely with Sales, Growth, Brand, and RevOps teams.

• Experience in establishing digital marketing functions from scratch or in high-growth startup environments.

• Familiarity with AI tools for optimizing campaigns, personalizing content, and conducting marketing analytics.

• Background in managing account-based marketing (ABM) programs.

• Experience in overseeing agencies and multiple external vendors at the same time.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements, including remote work options.

• A dynamic and inclusive work environment.