Head of Growth

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of enhesa.com, the company's Webflow website.

• Oversee updates to the website and manage content publishing.

• Enhance conversion rates through thorough testing, analytics, and the use of heatmap and behavioral data.

• Create and refine landing pages, solution pages, and campaign pages aimed at generating demand.

• Manage and prioritize the web development schedule, coordinating necessary fixes and enhancements.

• Design and implement intent-driven triggers and on-site personalization strategies.

• Collaborate with the design team to ensure page layouts, brand consistency, and accessibility standards are met.

• Monitor website performance metrics, page speed, and overall technical health.

• Analyze visitor and customer cohorts to create effective growth loops.

• Support persona-driven nurture programs and lifecycle campaigns using HubSpot.

• Contribute to the strategy and execution of lead magnets.

• Define the direction of organic search strategies and track their performance.

• Manage paid search and social media investments across platforms such as Google Ads, Microsoft Ads, and LinkedIn.

• Supervise email marketing and lifecycle campaigns within HubSpot.

• Generate performance reports covering web, paid, organic, and email channels.

• Offer data-driven recommendations during weekly standups, monthly reports, and quarterly OKR reviews.

• Participate in planning for the website and overall growth roadmap.

⛳️ Requirements

• 8+ years of B2B experience in a senior digital growth or web position, demonstrating a history of owning outcomes rather than merely executing channels.

• Proven track record of innovative ideas coupled with successful execution and delivery; you ship, rather than just plan.

• Strong understanding of customer/visitor cohorts and the ability to design growth loops based on behavioral data.

• Hands-on experience with Webflow, including building pages, managing content, and basic troubleshooting.

• Familiarity with Google Analytics (GA4) and the ability to interpret web and campaign data effectively.

• A collaborative and organized approach; comfortable handling multiple workstreams and stakeholders simultaneously.

• Exceptional written communication skills.

• Experience in B2B SaaS marketing, ideally in enterprise or regulated sectors.

• Knowledge of SEO/GEO, PPC (Google Ads), and paid social advertising.

• Proficient in HubSpot (workflows, landing pages, email, reporting).

• Understanding of conversion rate optimization (CRO) principles and experimentation methodologies.

• Experience working with external agencies (SEO, PPC, or creative).

• Interest in or hands-on experience with AI tools for content creation, workflow automation, or on-site personalization.

• Proficiency in Webflow, GA4, Claude, Clay, SEMrush, HubSpot, Figma, monday.com, and Confluence.

🏝️ Benefits

• A competitive salary package.

• Flexible home-working policy and a focus on work/life balance.

• A collaborative, fast-paced, and driven work environment.

• Ownership and pride in your projects.