Head of Digital Marketing – Performance

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of and refine Harper James’s digital acquisition strategy across paid, organic, and AI-driven discovery channels.

• Convert revenue objectives and go-to-market strategies into acquisition plans that are commercially governed.

• Foster scalable growth in qualified demand while ensuring CAC efficiency, lead quality, and alignment with ICP.

• Establish defined operating rhythms that include forecasting, reporting, testing roadmaps, and performance evaluations.

• Direct the paid acquisition strategy across Google Ads, Microsoft Ads, paid social media, YouTube, and emerging AI/search formats.

• Oversee agency partnerships and evaluate their performance against commercial outcomes and ROI.

• Optimize channel structures, bidding strategies, conversion signals, and budget allocations to enhance efficiency and conversion quality.

• Assume responsibility for substantial acquisition budgets, holding accountability for performance and revenue contributions.

• Manage the SEO, AIO, and LLM visibility strategy across key services, sectors, and content domains.

• Enhance discoverability as search behavior evolves with AI-powered search and discovery platforms.

• Collaborate with Brand and content teams to boost authority, visibility, and conversion performance.

• Leverage market and competitor insights to shape acquisition priorities and content investment strategies.

• Lead the CRO strategy across landing pages, service pages, forms, and acquisition journeys.

• Utilize data and insights from GA4, GTM, HubSpot, and Business Development feedback to identify friction points and funnel leakages.

• Implement structured testing programs with defined hypotheses, success metrics, and commercial evaluations.

• Enhance conversion performance and inquiry quality throughout critical acquisition journeys.

• Manage marketing performance reporting requirements encompassing attribution, tracking, and data visibility.

• Collaborate closely with CRM/Data, Finance, and Business Development teams to link digital activities to pipeline and revenue outcomes.

• Create reports that extend beyond platform ROAS to include lead quality, cohort analysis, CAC, LTV:CAC, and downstream revenue impact.

• Present clear commercial narratives, risks, and investment recommendations to senior leadership.

• Lead and develop the acquisition/performance marketing function along with external agency relationships.

• Cultivate a high-performance culture that emphasizes measurable outcomes and accountability.

• Identify the most effective internal and external delivery models for capability, scale, and efficiency.

• Mentor and develop internal talent while ensuring agencies provide measurable commercial value.

⛳️ Requirements

• Extensive senior-level experience in performance marketing, digital acquisition, or growth marketing (at head/director or VP level).

• Strong background in managing paid media strategy and optimization across major acquisition channels.

• Proficiency in CRO, UX optimization, funnel analysis, and conversion testing.

• Experience with GA4, GTM, HubSpot, or similar marketing and attribution platforms.

• A solid understanding of funnel economics, including CAC, LTV:CAC, conversion rates, and lead quality.

• Experience managing seven-figure acquisition budgets and enhancing commercial efficiency.

• Comfort in engaging with senior stakeholders, including environments that involve Board or investor-level reporting.

• Experience leading teams, agencies, and cross-functional delivery efforts.

• A commercially analytical mindset capable of translating complex data into actionable decisions and recommendations.

• Experience in the legal or professional services sector is advantageous but not mandatory; high-growth digital acquisition experience is prioritized.

🏝️ Benefits

• No agencies please.