Head of Digital Growth

This is a fully remote position, open to applicants in Florida.

📋 Description

• Lead user acquisition efforts across both paid and organic channels with a focus on high volume

• Take ownership of performance metrics across social media, search engines, influencer partnerships, affiliate programs, and emerging channels

• Create and refine onboarding, trial, and subscription conversion processes

• Enhance activation, conversion rates, and early-stage retention through ongoing testing

• Boost subscriber retention, engagement, and overall lifetime value

• Optimize strategies for subscription monetization and upselling

• Manage and oversee key growth metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), retention rates, and conversion rates

• Collaborate with product and engineering teams to implement growth-oriented product enhancements

• Build and expand a consumer health platform from initial traction to millions of paying subscribers

• Execute, test, iterate, and achieve measurable outcomes swiftly in a fast-paced environment

⛳️ Requirements

• Demonstrated success in scaling a consumer application from initial installs to subscriptions and recurring revenue

• Experience in driving growth for applications with millions of users

• Proven ability to decrease CAC while increasing overall volume

• Background in consumer health, wellness, fitness, or related subscription service platforms

• In-depth knowledge of LTV:CAC ratios, retention cohorts, conversion funnels, and attribution methods

• Documented track record of performance metrics and results

• Experience with hybrid subscription and product monetization approaches

• Familiarity with AI-powered personalization and user engagement techniques

• Background in integrated hardware and software ecosystems

• Experience in scaling from initial traction to widespread market adoption

🏝️ Benefits

• Medical, Dental, and Vision coverage

• Accident, Hospital Indemnity, and Critical Illness insurance

• Employee Assistance Program (EAP)

• Employer-paid Life and Accidental Death & Dismemberment Insurance

• Optional Supplemental Life and Accidental Death & Dismemberment Insurance

• Short- and Long-Term Disability Insurance

• Flexible Spending Accounts

• Health Spending Accounts

• Dayforce Wallet – receive pay as you earn

• Employee Discounts

• Retirement Planning (401k with matching contributions)

• Pet Insurance

• Wellness Program Offerings

• Paid Time Off, accruing per pay period based on years of service, starting at 20 days annually

• 9 Paid Holidays each year, including 1 floating holiday

• A high-impact, ownership-driven role that directly influences company growth

• Opportunity to build and scale from initial traction to significant market adoption

• Exposure to innovative growth strategies and experimental approaches

• A performance-driven environment that rewards speed and measurable results