Head of CRO

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Direct the CRO function and establish strategy, priorities, KPIs, and an experimentation roadmap across the brand portfolio.

• Oversee the entire experimentation process, from research and hypothesis formulation to the implementation of successful experiments.

• Identify opportunities across landing pages, product pages, checkout processes, upsells, cross-sells, and post-purchase experiences.

• Enhance conversion rates, revenue per visitor, average order value, upsell effectiveness, and funnel efficiency.

• Utilize quantitative and qualitative data to analyze customer behavior and reveal growth opportunities.

• Foster a systematic experimentation culture centered on learning and sustainable business impact.

• Create CRO reporting and measurement frameworks.

• Collaborate with marketing, creative, product, development, analytics, and brand teams.

• Build and enhance the CRO team, processes, and capabilities.

• Present CRO performance, insights, and strategic recommendations to the CMO.

⛳️ Requirements

• Extensive hands-on experience in CRO, experimentation, growth, e-commerce, or a closely related discipline.

• Demonstrated experience in constructing and managing experimentation programs that resulted in measurable business impact.

• Strong comprehension of A/B testing methodology, experiment design, statistical significance, and test interpretation.

• In-depth knowledge of e-commerce funnels and customer behavior.

• Excellent analytical skills and the ability to convert complex data into clear commercial decisions.

• Familiarity with web analytics, experimentation, and behavioral analytics tools.

• Capability to prioritize opportunities based on expected impact, evidence, effort, and business objectives.

• Strong stakeholder management and cross-functional collaboration abilities.

• Commercial awareness with an understanding of CRO’s impact on revenue, profitability, AOV, and customer value.

• Experience in leading, mentoring, or developing CRO professionals.

• Exceptional communication skills and the ability to influence senior stakeholders.

🏝️ Benefits

• Remote work from any location.

• Home office allowance.

• Option to choose between a MacBook or Windows-based workstation.

• Health and wellness budget.

• 25+ working days of holidays.

• 2 paid volunteering days each year.

• Online training and personal development opportunities.

• Career advancement opportunities based on performance.

• Annual achievement bonus.

• Access to company health and wellness products.

• Team-building activities and online events.

• Welcome package and additional perks.