Head of Creative Strategy

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take charge of strategic management for 30 to 40 client accounts.

• Provide guidance to strategists on messaging, target personas, formats, angles, and prioritization of iterations.

• Approve the strategy for each account on a biweekly or monthly basis.

• Utilize Meta ad-account data to determine when to revise successful creative or explore new strategic opportunities.

• Conduct weekly reviews of briefs, copy, completed ads, and overall account direction.

• Evaluate, reject, or redirect work based on its potential for performance.

• Analyze underperforming accounts and develop corrective action plans.

• Perform biweekly portfolio evaluations to uncover effective messages, formats, personas, visual trends, and creative variables.

• Implement identified trends across applicable accounts while ensuring a cohesive portfolio strategy.

• Manage and mentor a team of four to five strategists through weekly coaching and constructive feedback.

• Participate in hiring, performance assessments, and termination decisions.

• Engage in client discussions that necessitate senior-level strategic insight.

• Articulate creative direction decisions and highlight concerns and opportunities.

• Provide strategic context for biweekly client reports.

• Ensure that pivots, client requests, and commitments are transformed into briefs and finished ads in a timely manner.

• Assist with the onboarding of new clients from a strategic standpoint.

• Collaborate with the Operations Manager to mitigate risks related to ownership, execution, and delivery.

• Offer hands-on support weekly to high-priority or underperforming accounts through briefs, copy, or planning.

• Operate established agency systems and work on enhancing them over time.

⛳️ Requirements

• Extensive experience with Meta advertising as the primary platform.

• Proven background in leading a team managing at least $500,000 USD per month in paid social expenditure across multiple accounts.

• Demonstrated success in deploying creative that achieves scalability.

• In-depth knowledge of creative testing, performance analysis, and account-level iteration processes.

• Experience leading a team in strategy, performance marketing, copywriting, or creative roles.

• Background in coaching and developing individuals with varying skill levels.

• Significant leadership experience for candidates from in-house teams.

• Strong judgment regarding static advertising and direct-response copy.

• Capacity to approve, reject, and redirect work effectively.

• Ability to manage a substantial account portfolio and discern where senior-level attention is most impactful.

• Excellent client-facing communication abilities.

• Comfort in a dynamic, high-volume work environment.

• Accountability for outcomes and readiness to exceed 40 hours of work when necessary.

• Agency experience is highly desirable but not mandatory.

🏝️ Benefits

• Fully remote position aligned with Eastern Time hours.

• Significant salary potential exceeding $140,000 USD annually for candidates who have led a team of this magnitude.

• Direct responsibility for account direction across 30 to 40 brands.

• Substantial influence over hiring, performance management, and termination decisions within the strategy team.

• Leadership role with opportunities to enhance existing systems.

• A dedicated team of four to five strategists to develop into a self-sufficient, high-quality team.