Head of Conversion Rate Optimisation

This is a fully remote position, open to applicants in Romania, +5 more countries.

📋 Description

• Lead the comprehensive CRO and e-commerce optimization strategy for three in-house brands and select agency clients.

• Conduct audits of new client websites, funnels, analytics configurations, and customer journeys to discover growth opportunities.

• Spot chances to enhance conversion rates, average order value (AOV), revenue, and profit per visitor.

• Construct, prioritize, and oversee structured CRO and experimentation roadmaps.

• Formulate clear, data-driven, and commercially focused hypotheses for experiments.

• Analyze GA4, Shopify, e-commerce, and behavioral data to identify friction points and growth opportunities.

• Utilize heatmaps, session recordings, surveys, customer feedback, and qualitative research to gain insights into customer behavior.

• Decide when optimization opportunities should be A/B tested versus directly implemented.

• Brief designers and developers on CRO initiatives, ensuring alignment with commercial objectives during execution.

• Review experiment outcomes and evaluate statistical validity before providing recommendations.

• Transform complex data into straightforward, actionable insights for clients and internal stakeholders.

• Present CRO strategies, experiment results, and recommendations directly to clients.

• Quantify incremental revenue, profit, and commercial impact achieved through optimization initiatives.

• Maintain a consistently high standard of CRO strategy across all accounts.

• Develop and continuously refine the company's CRO framework and methodology.

• Create scalable processes for experimentation, reporting, customer research, and prioritization.

• Recruit, mentor, and cultivate future CRO strategists as the function expands.

⛳️ Requirements

• 5–8+ years of professional experience in Conversion Rate Optimization, experimentation, e-commerce optimization, or a closely related field.

• Proven track record of delivering measurable CRO improvements for e-commerce businesses.

• Experience with established e-commerce brands, ideally generating between £1m and £50m in revenue.

• Advanced knowledge of Shopify or other major e-commerce platforms.

• Strong proficiency in Google Analytics 4 (GA4) and e-commerce analytics.

• Practical experience with A/B and multivariate testing platforms.

• Deep understanding of experimentation methodology, statistical significance, and test validity.

• Experience in conducting customer research through surveys, behavioral analysis, heatmaps, session recordings, and other qualitative methods.

• Strong knowledge of e-commerce user experience (UX), customer journeys, landing pages, product pages, checkout flows, and funnel optimization.

• Ability to link CRO activities to commercial outcomes such as revenue, AOV, margin, and profit per visitor.

• Experience in creating and prioritizing experimentation roadmaps based on anticipated commercial impact.

• Excellent client-facing communication and presentation skills.

• Confidence in briefing and collaborating with designers, developers, marketers, and senior stakeholders.

• Comfortable managing strategy while remaining actively involved in analysis, research, and experimentation.

• Previous agency, consultancy, or multi-brand experience is highly desirable.

• Leadership or mentoring experience, with the capability to build and develop a CRO team as the business scales.

🏝️ Benefits

• Fully remote opportunity that allows you to work as part of an ambitious, growth-oriented team.

• High-impact leadership position with ownership of CRO strategy across multiple e-commerce brands and agency clients.

• Opportunity to shape the CRO methodology and influence how the agency approaches research, experimentation, and optimization.

• Long-term career advancement with the chance to play a key role in establishing a dedicated CRO function.

• Commercially focused work where your contributions can be directly linked to incremental revenue and profit.