Head of Content – Campaigns

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of content gap analysis throughout the entire funnel, from TOFU to BOFU.

• Develop and refresh blogs, landing pages, website videos, YouTube scripts, and lead magnets.

• Manage the SEO and AEO strategy comprehensively, including keyword tracking, prompt tracking, and prioritization.

• Repurpose content across various formats and construct distribution campaigns.

• Direct the social program and promotional calendar for the company, founder, and subject matter experts (SMEs).

• Oversee campaign strategy, calendar, content, work-back schedules, and status updates.

• Administer new-business and customer campaigns, and evaluate outbound emails.

• Serve as the final quality and brand reviewer before content is published.

• Collaborate with Product to facilitate pipeline-generating product launches.

• Coordinate regional marketing efforts to ensure that launches and campaigns are aligned.

• Lead the content team while managing the Marketing Admin & Creative role.

• Work in conjunction with Marketing Operations, Product, Regional Marketing, Sales Leadership, and the VP of Marketing.

• Promote EventMobi’s event management platform and event app technology to conference organizers.

⛳️ Requirements

• A minimum of 8 years of progressive B2B marketing experience.

• Experience on the corporate side, rather than in an agency setting.

• Proven record of building and executing an SEO/AEO strategy from the ground up.

• Comprehensive ownership of a content and campaign calendar from start to finish.

• Exceptional writing and editing capabilities.

• Proficiency in translating brand voice and positioning into compelling copy.

• Experience in coordinating product launches with both product and regional teams.

• Daily integration of AI into workflow processes.

• Quick adaptability to new tools and technologies.

• Comfortable working with a high degree of autonomy.

• Ability to alleviate workload from a VP without requiring detailed role specifications.

• Access to a safe, comfortable, ergonomic, private, and quiet workspace.

• A reliable internet connection suitable for video calls, with a minimum download speed of 30 Mbps.

🏝️ Benefits

• Base salary of CA$120,000–CA$150,000 plus bonus.

• Stock options available.

• Comprehensive benefits package.

• 15 days of annual leave.

• 3 additional summer days off.

• Birthday recognized as a holiday.

• Opportunities for regional in-person gatherings and co-working sessions.

• Access to top-of-the-line hardware.

• Utilization of the best collaboration software for remote work.

• Provision of a MacBook.

• Support for a safe, comfortable, and ergonomic remote workspace.

• Flexible working hours that align with Eastern Time and accommodate global team collaboration.