Head of Content & Campaigns

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of content gap analysis throughout the entire funnel, from TOFU to BOFU.

• Develop and refresh blogs, landing pages, website videos, YouTube scripts, and lead magnets.

• Manage the end-to-end SEO and AEO strategy, including keyword and prompt tracking.

• Repurpose content into various formats and create distribution campaigns.

• Lead the social program and promotional calendar for the company, founder, and subject-matter experts.

• Oversee campaign strategy, calendar, content, work-back schedules, and status updates.

• Review emails, launch videos, and customer communications as the final quality and brand checkpoint before publication.

• Collaborate with Product to develop product launches that generate pipeline opportunities.

• Coordinate regional marketing efforts to ensure launches and campaigns are aligned.

• Guide the content team and work in collaboration with demand generation, marketing operations, events, product, and sales.

• Manage and support the Marketing Admin & Creative function.

⛳️ Requirements

• A minimum of 8 years in progressive B2B marketing experience.

• Experience on the corporate side rather than in an agency setting.

• Established and executed an SEO/AEO strategy from the ground up.

• Managed a content and campaign calendar from start to finish.

• Exceptional writing and editing skills.

• Ability to translate brand voice and positioning into compelling copy.

• Experience in coordinating product launches across product and regional teams.

• Daily utilization of AI tools in workflow.

• Quick learner of new tools.

• Comfortable working with a high degree of autonomy.

• Capable of handling tasks for a VP without needing the role to be fully defined.

• A safe, comfortable, ergonomic, private, and quiet workspace is required.

• A reliable internet connection capable of video calls, with a minimum download speed of 30 Mbps.

🏝️ Benefits

• Stock Options.

• Comprehensive benefits package.

• 15 days of annual leave plus 3 additional summer days.

• Birthday recognized as a holiday.

• Regional in-person gatherings and co-working sessions throughout the year.

• Access to top-of-the-line hardware and collaboration software for remote work.

• Provision of a MacBook.

• Support for a safe, comfortable, and ergonomic remote workspace.

• Opportunities for global team collaboration.

• Equal opportunity employer.

• Accommodations available upon request during the selection process.