Head of Content & Campaigns

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of content gap analysis throughout the marketing funnel, from TOFU to BOFU.

• Develop and refresh blogs, landing pages, website videos, YouTube scripts, and lead magnets.

• Manage the SEO and AEO strategy comprehensively, including keyword and prompt tracking.

• Transform content across various formats and create distribution campaigns.

• Lead the social program and promotional calendar for the company, founder, and subject-matter experts.

• Oversee campaign strategy, calendar, content, work-back schedules, and provide status updates.

• Review and authorize emails, launch videos, and customer communications prior to release.

• Collaborate with Product to orchestrate pipeline-generating product launches.

• Coordinate regional marketing efforts to align launches and campaigns.

• Guide the content team and supervise Marketing Admin & Creative.

• Work in collaboration with demand generation, marketing operations, events, product, sales, and regional marketing teams.

• Assist in marketing EventMobi’s event management platform for conference organizers and event experiences.

⛳️ Requirements

• A minimum of 8 years of progressive experience in B2B marketing.

• Experience in corporate-side marketing, not in an agency setting.

• Proven record of building and executing an SEO/AEO strategy from the ground up.

• Managed a content and campaign calendar from inception to completion.

• Exceptional writing and editing abilities.

• Proficient in translating brand voice and positioning into compelling copy.

• Experience in coordinating product launches across product and regional teams.

• Regular use of AI tools in daily workflows.

• Quick learner of new tools and technologies.

• Comfortable working with a high degree of autonomy.

• Capable of relieving a VP of tasks without requiring a fully defined role.

• Access to a safe, comfortable, and ergonomic private workspace that is quiet.

• Reliable internet connection suitable for video calls, with a minimum download speed of 30 Mbps.

🏝️ Benefits

• Competitive salary of CA$120,000-$150,000 (Base + Bonus).

• Stock options available.

• Comprehensive benefits package.

• 15 days of annual leave.

• 3 additional summer days off.

• Birthday recognized as a holiday.

• Opportunities for regional in-person gatherings and co-working sessions throughout the year.

• Access to top-tier hardware.

• Utilization of the best collaboration software for remote work.

• Provision of remote-work tools and hardware for home office setup.

• Commitment to a diverse and equal opportunity workplace.

• Accommodations available upon request during the selection process.