Head of Content & Campaigns

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conduct comprehensive content gap analysis throughout the marketing funnel from TOFU to BOFU.

• Develop and refresh blogs, landing pages, website videos, YouTube scripts, and lead magnets.

• Manage the entire SEO and AEO strategy, encompassing keyword tracking and prompt tracking.

• Transform content across various formats and establish distribution campaigns.

• Oversee the social program and promotional calendar for the company, founder, and subject-matter experts.

• Direct the campaign strategy, calendar, content creation, work-back schedules, and status updates.

• Supervise new business and customer campaigns, and review outgoing email communications.

• Serve as the final quality control checkpoint for emails, launch videos, and customer communications.

• Collaborate with Product to facilitate pipeline-generating product launches.

• Coordinate regional marketing efforts to ensure launches and campaigns are aligned.

• Lead the content team and manage the Marketing Admin & Creative function.

• Work in tandem with demand generation, marketing operations, events, product, sales, and regional marketing.

• Acquire knowledge of buyer and product language through collaboration with Sales and Product.

⛳️ Requirements

• Minimum of 8 years of progressive B2B marketing experience.

• Experience on the corporate side, rather than in an agency setting.

• Proven ability to build and implement an SEO/AEO strategy from the ground up.

• Demonstrated ownership of a content and campaign calendar from start to finish.

• Exceptional writing and editing capabilities.

• Skill in translating brand voice and positioning into impactful copy.

• Experience in coordinating product launches across product and regional teams.

• Daily engagement with AI in workflow and a quick ability to learn new tools.

• Comfortable working with a high degree of autonomy.

• Capability to take on responsibilities from a VP without requiring extensive direction.

• A safe, comfortable, and ergonomic private workspace that is quiet.

• A reliable internet connection suitable for video calls, with a minimum download speed of 30 Mbps.

🏝️ Benefits

• Compensation: CA$120,000-$150,000 (Base + Bonus).

• Stock Options.

• Comprehensive benefits package.

• 15 days of annual leave.

• 3 additional summer days off.

• Birthday celebrated as a holiday.

• Opportunities for regional in-person gatherings and co-working sessions throughout the year.

• Access to top-of-the-line hardware.

• Utilization of the best collaboration software for remote work.

• Supportive team environment with caring co-workers.

• Accommodations available upon request during the selection process.