Head of Commercial Growth

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of revenue outcomes for the current supplement range and at-home lab tests.

• Spearhead the launch of new supplements, overseeing the process from market strategy to sustained sales efforts.

• Enhance the acquisition of new customers, boost active buyers, increase repeat purchases, and improve reorder rates.

• Manage paid acquisition initiatives through Hawke Media, establish targets, evaluate results on a weekly basis, and ensure the agency meets accountability for customer acquisition costs and revenue.

• Adjust channel spending based on calculated returns and growth efficiency.

• Transform Florida practitioner-clinic and UK gym partnerships focused on bone screening into significant sources of customers and product revenue.

• Track commercial performance and optimize acquisition costs while profitably scaling volume.

• Work directly across acquisition channels, agencies, and partnerships, with plans to build a team in the future.

⛳️ Requirements

• Proven track record in expanding a direct-to-consumer health or supplement enterprise.

• Established history of decreasing customer acquisition costs while increasing customer volume.

• Experience in managing performance agencies to achieve business outcomes.

• Direct responsibility for acquisition metrics and revenue results.

• Documented achievements with quantifiable metrics, including numbers of customers acquired, revenue growth, acquisition costs, and repeat purchase rates.

• A hands-on commercial mindset, sound economic judgment, and the ability to adapt quickly to directives.

• Preferred leadership experience within a direct-to-consumer health, wellness, subscription, or online-scaled supplement brand.

• Experience in launching supplements to an existing customer base is preferred.

• Background in selling diagnostics or at-home lab tests directly to consumers is preferred.

• Revenue generation through partnerships with practitioners, clinics, or fitness facilities is preferred.

• Experience in operating within both US and UK markets is preferred.

🏝️ Benefits

• Medical, Dental, and Vision coverage

• Optional Accident, Hospital Indemnity, and Critical Illness insurance

• Employee Assistance Program (EAP)

• Employer-paid Life and AD&D Insurance

• Optional Supplemental Life and AD&D Insurance

• Short- and Long-Term Disability Insurance

• Flexible Spending Accounts

• Health Savings Accounts

• Dayforce Wallet – access your earnings as you work

• Employee Discount

• Retirement Planning (401k with matching contributions)

• Pet Insurance

• Wellness Program Offerings

• Paid Time Off, accrued per pay period based on years of service, starting with 15 days annually

• 9 Paid Holidays each year, including 1 floating holiday

• Base salary plus performance pay linked directly to new customers, active buyers, monthly product revenue, and customer acquisition costs

• Opportunity to build a team after achieving direct operational results