Head of Brand Marketing

This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Drive measurable enhancements in brand awareness and brand consideration, with defined objectives and performance tracking across various markets.

• Develop and implement Chrono24’s global brand strategy.

• Convert brand positioning into distinct priorities, initiatives, and measurable results.

• Lead the creation and production of high-quality design and content that showcases Chrono24’s premium positioning across multiple channels.

• Develop and oversee paid consumer PR campaigns utilizing engaging storytelling and relevant watch and lifestyle media.

• Identify, negotiate, and manage partnerships and sponsorships.

• Collaborate with the Head of Brand Engagement to ensure alignment of campaigns, content, and activations with brand strategy and key objectives.

• Partner with regional General Managers across APAC, EMEA, and the US to adapt and scale brand activities for local relevance and impact.

• Lead a team of professionals in brand, design, and PR.

• Cultivate creative excellence, efficient production, and accountability for measurable outcomes.

• Ensure that brand activities reflect Chrono24’s premium positioning and contribute to a cohesive global brand experience.

⛳️ Requirements

• Professional experience in the watch industry or luxury sector.

• Strong comprehension of relevant audiences, positioning, and media.

• Proven expertise in brand strategy, paid PR, brand marketing via partnerships and sponsorships, alongside design & content production; experience in all areas is crucial.

• Demonstrated experience in planning and executing paid PR initiatives.

• Experience in managing partnerships and sponsorships that enhance brand awareness and consideration.

• A solid track record in developing brand positioning and strategy, turning them into actionable plans, and assessing progress in brand awareness and consideration.

• Proven experience in leading design and content production, from creative briefs and concepts to high-quality assets and campaigns across various channels.

• Familiarity with leveraging AI in content production is a significant advantage.

• Experience in building, mentoring, and motivating teams to achieve results across multiple markets.

• Proficient in adapting brand strategies across regions and managing international stakeholders.

• Strong foundation in brand management, communications, or creative strategy.

• Ability to work across APAC, EMEA, and US regions.

🏝️ Benefits

• Join the world’s largest online marketplace for luxury watches.

• Work in a fast-growing, innovative, and international environment.

• Shape and elevate a globally recognized luxury brand.

• Collaborate with a passionate team of watch enthusiasts and creative professionals.

• Enjoy a dynamic company culture with flat hierarchies and a strong team spirit.

• Experience an inspiring and attractive work environment.