Brand Marketing Manager

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Drive brand expansion and engagement within target markets.

• Own Logically’s brand voice, visual identity, and online presence.

• Maintain and enhance brand visibility across websites, social media, and marketing materials.

• Refine brand positioning and visual identity frameworks.

• Ensure consistency and quality in all organizational communications.

• Lead paid social media campaigns and develop an organic social strategy.

• Build and implement content calendars.

• Oversee digital reputation management, including responses to comments, messages, and reviews.

• Track and report on engagement, reach, impressions, and CTR metrics.

• Collaborate with internal teams, agencies, and designers to create multimedia content.

• Capture and produce real-time content during events, webinars, and in-office activities.

• Repurpose and optimize existing content.

• Oversee the development and production of creative assets.

• Monitor and manage brand reputation and industry trends.

• Cultivate relationships with influencers, partners, and thought leaders.

• Engage with IT and cybersecurity professional communities.

• Utilize analytics tools to assess campaign effectiveness.

• Align brand and performance metrics with Growth Marketing and RevOps goals.

• Share insights and recommendations with leadership.

• Manage creative agencies, media partners, and freelancers.

• Ensure creative quality from concept through execution.

⛳️ Requirements

• 3–5 years of experience in brand marketing or social media marketing, preferably in B2B technology, SaaS, or IT/cybersecurity.

• Proven expertise in social media strategy and execution across paid and organic channels.

• Strong understanding of brand positioning, visual identity, and creative storytelling.

• Experience managing agencies, vendors, and creative partners to deliver impactful campaigns.

• Excellent project management and organizational skills with the capacity to handle multiple projects simultaneously.

• Analytical mindset with a passion for data-driven optimization and performance tracking.

• Creative, collaborative, and proactive — you take initiative and bring ideas to fruition.

• Familiarity or enthusiasm for leveraging AI tools such as ChatGPT, Jasper, or Canva AI.

• Exceptional written and verbal communication skills; ability to adapt tone and voice for various audiences and platforms.

• Proficient in HubSpot, Google Analytics, and Canva.

🏝️ Benefits

• Competitive salary and benefits package.

• Opportunities for professional growth and advancement.

• Collaborative, growth-oriented work environment.