Director, Brand Media and Activation – Obesity and Related Conditions

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary media integrator for the U.S. obesity and related conditions portfolio.

• Convert brand and audience strategies into a cohesive media and activation plan.

• Unite Consumer and HCP teams around a synchronized brand initiative.

• Oversee the creation of the integrated media and activation brief.

• Establish strategic direction for channel planning and activation across paid, owned, earned, and experiential platforms.

• Transform business priorities into media and activation objectives, audience focus, strategic decisions, and success metrics.

• Direct media planning in collaboration with the Associate Director and GCCI/agency partners.

• Provide guidance for activation planning and pinpoint opportunities for target audiences.

• Facilitate the integration of campaign creative, media content, and activation experiences.

• Collaborate with GCCI, Medical, Corporate Affairs, Patient Advocacy, Patient Experience, Direct-to-Patient, and other stakeholders.

• Represent media and activation in brand planning, launch readiness, and discussions with senior leadership.

• Lead, mentor, and develop the Media & Activation team.

• Set expectations for GCCI/agency partners, ensuring strategic quality, execution, and delivery.

• Manage media investment recommendations and oversee the media budget.

• Evaluate performance and use insights from measurement and learning to enhance channel and activation strategies.

⛳️ Requirements

• Doctorate degree with 2 years of Marketing/Sales experience OR Master’s degree with 4 years of Marketing/Sales experience OR Bachelor’s degree with 6 years of Marketing/Sales experience OR Associate’s degree with 10 years of Marketing/Sales experience OR High school diploma/GED with 12 years of Marketing/Sales experience.

• Proven track record in leading integrated media and activation strategies for complex brands or launches.

• Experience in consumer marketing, media planning, channel investment, experiential marketing, or a similar field.

• Strong comprehension of HCP and consumer engagement, with the ability to align strategies across varied audiences.

• Experience managing agency partners, budgets, and cross-functional teams within a matrixed setting.

• Capacity to utilize measurement, audience insights, and market learnings to make informed investment decisions.

• Preferred experience in pharmaceutical, healthcare, consumer health, or other regulated industries.

🏝️ Benefits

• Comprehensive employee benefits package.

• Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• Discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.

• Financial plans that offer opportunities to save for retirement or other objectives.

• Work/life balance.

• Career development opportunities.