Director, Brand Strategy

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Develop and enhance enterprise branding strategies, positioning, messaging frameworks, and experience principles that align with organizational goals and business objectives.

• Oversee enterprise brand architecture standards and support portfolio strategy, which includes brand frameworks, naming conventions, and endorsement methodologies.

• Convert audience insights, market trends, competitive intelligence, and brand performance metrics into practical recommendations.

• Assist in the development of brand roadmaps, priorities, and initiatives that boost brand awareness, reputation, and business performance.

• Supervise enterprise brand governance processes, tools, training, and evaluations.

• Collaborate with Marketing, Communications, Digital, Operations, BTS, Legal, and Compliance teams to implement brand initiatives and promote adherence to brand standards.

• Work together with Content, Creative, and Communications teams on messaging, campaigns, thought leadership, and audience-centric experiences.

• Provide guidance to business leaders and partners on brand application, positioning, activation strategies, reputation, risk management, and market dynamics.

• Oversee brand measurement, agency partnerships, budgets, and team development initiatives.

• Carry out additional responsibilities as assigned.

• Adhere to all policies and standards.

⛳️ Requirements

• A Bachelor's Degree in Marketing, Brand Strategy, Communications, Business Administration, Research, Design, or a related field, or equivalent professional experience is required.

• A minimum of 7 years of progressive experience in brand strategy, brand management, portfolio strategy, integrated marketing, research, or enterprise transformation is required.

• A Master's Degree in Business Administration, Marketing, Communications, Brand Strategy, or a related field is preferred.

• At least 5 years of experience in people leadership or senior team leadership, with a focus on building, coaching, and directing brand, strategy, research, or multidisciplinary teams is preferred.

• Over 5 years of experience leading brand strategy in a regulated environment such as healthcare, insurance, financial services, multi-brand, or similarly complex enterprises is preferred.

• Willingness to travel up to 10% as needed.

🏝️ Benefits

• Competitive pay

• Health insurance

• 401K

• Stock purchase plans

• Tuition reimbursement

• Paid time off plus holidays

• Flexible work arrangements, including remote, hybrid, field, or office schedules

• Additional forms of incentives may be included in total compensation

• Equal opportunity employer committed to diversity