Head of Brand – Impact

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands, ensuring they remain distinct.

• Design and implement a giving-back initiative in collaboration with shelter and rescue partners, while monitoring its impact.

• Develop a yearly calendar for brand moments and manage each moment from concept to execution, including partnerships, budgets, website, email, social media, creators, and press.

• Organize pop-up events, sponsorships, and stunts, each with specific budgets and objectives.

• Secure earned media by pitching brand moments, cause campaigns, and product launches either directly or through a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into valuable brand content.

• Provide monthly reports on brand health and manage the brand budget.

• Maintain brand foundations, guidelines, and asset libraries for both brands.

• Evaluate new pages, packaging, emails, and key advertisements prior to launch, and perform quarterly brand audits.

• Collaborate with the CEO to select anchor causes and manage both national and local shelter and rescue partnerships.

• Organize adoption events and donation drives, while tracking and reporting their outcomes.

• Pitch to press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and monitor mentions.

• Establish monthly objectives with the CEO and create standard operating procedures (SOPs) to ensure the playbook operates smoothly without reliance on a single person.

⛳️ Requirements

• Fully remote, full-time position available in Mexico, Ukraine, or Brazil.

• Proficiency in English is required.

• Ideally, 7+ years of experience in brand, communications, or brand marketing within consumer brands; candidates with 5–6 years of strong results will also be considered.

• Proven experience in raising awareness and goodwill for a consumer brand through causes, events, and public relations.

• Demonstrated ability to plan and execute brand moments from start to finish, on schedule and within budget, across multiple partners.

• Experience managing credible and measurable nonprofit or shelter partnerships.

• Capable of transforming brand moments into compelling stories that resonate with both press and customers, with a track record of media successes.

• Familiarity with running campaigns for a North American audience.

• Skilled in managing events and partnerships in North America remotely through agencies, partners, and local contractors.

• Keen attention to on-brand execution and consistency across all touchpoints.

• Ability to connect brand efforts to measurable outcomes such as branded searches, word-of-mouth, and press coverage.

• Willingness to work overtime or weekends when necessary.

• A genuine passion for the work.

• Strong cultural alignment with the company’s values.

• Enthusiasm for playing a significant role in scaling the company and collaborating closely with the founder.

• Experience in the pet industry is an added advantage.

🏝️ Benefits

• Bonus of 10–20% of base salary.

• Fully remote work opportunity.

• Contractor arrangement with monthly invoicing.