Head of Brand, Community

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands while ensuring they remain distinct.

• Develop and manage a giving-back initiative in collaboration with shelter and rescue partners, monitoring its impact.

• Create the annual brand moment calendar and oversee each moment from start to finish, including concepts, partners, budgets, website and email, social media, creators, and press.

• Execute pop-ups, events, sponsorships, and stunts, each with specific budgets and objectives.

• Secure earned media coverage by pitching brand moments, cause campaigns, and launches either directly or through a managed PR firm.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into brand content.

• Provide monthly reports on brand health and manage the brand budget.

• Review new pages, packaging, emails, and key advertisements prior to launch and conduct quarterly brand audits.

• Select and oversee national and local shelter and rescue partners, as well as adoption events and donation drives.

• Pitch to press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and track media mentions.

• Establish monthly objectives with the CEO and document standard operating procedures to ensure the playbook operates smoothly without reliance on a single individual.

⛳️ Requirements

• Fully remote, full-time position available for candidates based in Mexico, Ukraine, or Brazil.

• Proficiency in English is required.

• Ideally, 7+ years of experience in brand, communications, or brand marketing with consumer brands; 5–6 years with strong results is also acceptable.

• Demonstrated experience in building awareness and goodwill for a consumer brand through causes, events, and public relations.

• Proven track record in planning and executing brand moments from conception to completion, on schedule and within budget, involving multiple partners.

• Experience managing nonprofit or shelter partnerships that are genuine, measurable, and credible.

• Ability to craft brand moments into compelling narratives that resonate with press and customers, with quantifiable press achievements.

• Familiarity with managing campaigns for a North American audience.

• Capacity to coordinate events and partnerships remotely through agencies, partners, and local contractors in North America.

• Keen attention to on-brand execution and consistency across all touchpoints.

• Ability to connect brand initiatives to measurable outcomes such as branded search, word of mouth, and media coverage.

• Availability to work overtime or weekends if necessary.

• Genuine passion for the role and a strong cultural fit with the company's values.

• Enthusiastic about collaborating closely with the founder to help scale the business.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus ranging from 10–20% of base salary.

• Fully remote work arrangement.

• Contractor setup with monthly invoicing.