Brand & Community Lead, DTC Pet Brand

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take charge of the brand narrative, positioning, voice, and guidelines for both brands while ensuring their individuality.

• Develop and implement a giving-back initiative with shelter and rescue organizations, and monitor its effectiveness.

• Create the annual brand moment calendar and manage each event from conception to execution, including partners, budgets, website, email, social media, creators, and press.

• Organize pop-up events, sponsorships, and creative stunts with clear budgets and objectives.

• Present every brand moment, cause campaign, and launch directly or via a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into brand content.

• Provide monthly brand health reports and manage the brand budget.

• Review pages, packaging, emails, and critical ads prior to launch and conduct quarterly brand audits.

• Oversee national and local shelter and rescue collaborations, adoption events, and donation drives.

• Pitch to press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and track media mentions.

• Establish monthly Rocks with the CEO and draft SOPs for consistent execution.

⛳️ Requirements

• Fully remote, full-time position available in Mexico, Ukraine, or Brazil.

• Proficiency in English is required.

• Ideally, 7+ years in brand, communications, or brand marketing within consumer brands; 5–6 years with strong results may also be considered.

• Proven experience in building awareness and goodwill for a consumer brand through causes, events, and PR efforts.

• Demonstrated ability to plan and execute brand moments from start to finish, on schedule and within budget, collaborating with multiple partners.

• Experience managing nonprofit or shelter partnerships that are authentic, quantifiable, and credible.

• Capability to craft moments into compelling narratives that resonate with the press and customers, with verifiable press successes.

• Experience executing campaigns aimed at a North American audience.

• Skill in managing events and partnerships remotely through agencies, partners, and local contractors.

• Keen attention to detail for maintaining brand consistency across all touchpoints.

• Ability to link brand initiatives to measurable outcomes, such as branded search, word of mouth, and media coverage.

• Openness to working overtime or weekends as necessary.

• Excellent cultural alignment with the company's values.

• Enthusiasm for collaborating closely with the founder to scale the company.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus ranging from 10–20% of base salary.

• Fully remote work environment.

• Monthly contractor invoicing.