Head of Brand, Community

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take ownership of the brand narrative, positioning, tone of voice, and brand guidelines for both brands while ensuring their individuality.

• Develop and manage a giving-back initiative in collaboration with shelter and rescue partners, monitoring its effectiveness.

• Create an annual calendar of brand moments and oversee each moment from conception to execution, including partnerships, budgets, website and email management, social media, creators, and press outreach.

• Coordinate pop-up events, sponsorships, and promotional stunts, each tailored with specific budgetary and goal objectives.

• Present every brand moment, cause campaign, and launch either directly or via a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, images, and stories into brand content.

• Provide monthly reports on brand health and take charge of the brand budget.

• Maintain brand stories, guidelines, and asset libraries for both brands; review pages, packaging, emails, and prominent ads prior to release.

• Conduct quarterly brand audits across various platforms including the website, packaging, advertisements, emails, and social media.

• Collaborate with the CEO to select anchor causes and manage both national and local shelter and rescue partnerships.

• Organize adoption events and donation drives, tracking their impact.

• Manage brand moments such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday, and a proprietary brand moment.

• Provide brand-moment stories and assets to growth and creator teams.

• Pitch to press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and monitor mentions.

• Create delightful surprise moments and ensure the website aligns with the brand ethos.

• Establish monthly Rocks with the CEO and document Standard Operating Procedures (SOPs) to ensure the playbook operates smoothly without reliance on a single individual.

⛳️ Requirements

• Fully remote, full-time position available for candidates in Canada, the United Kingdom, or Ireland.

• Proficient in English.

• Ideally, 7+ years of experience in brand management, communications, or brand marketing within consumer brands; candidates with 5–6 years of strong results may also be considered.

• Proven track record of building brand awareness and goodwill through causes, events, and PR initiatives.

• Experience in planning and executing brand moments from start to finish, on schedule and within budget, across multiple partners.

• Background in managing credible and measurable nonprofit or shelter partnerships.

• Ability to craft brand moments into compelling narratives that resonate with both press and customers, demonstrating tangible press successes.

• Experience in executing campaigns targeting a North American audience.

• Skillful at managing events and partnerships remotely through agencies, partners, and local contractors.

• Keen attention to detail for on-brand execution and consistency across all touchpoints.

• Capacity to connect brand initiatives to quantifiable outcomes such as branded search, word of mouth, and media coverage.

• Willingness to work overtime or weekends as necessary; driven by passion for the work.

• Excellent cultural alignment with the company's stated values.

• Enthusiasm for playing a significant role in scaling the company and collaborating closely with the founder.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus opportunity of 10–20% of base salary.

• Fully remote work environment.

• Contractor arrangement with monthly invoicing.