Brand & Community Lead, DTC Pet Brand

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Take charge of the brand narrative, positioning, tone of voice, and brand guidelines for both brands while ensuring their individuality.

• Develop and manage a giving-back initiative in collaboration with shelter and rescue partners, and monitor its effectiveness.

• Create the annual brand-moment calendar and oversee each moment from concept to completion, including partnerships, budgets, website and email, social media, creators, and press.

• Organize pop-ups, events, sponsorships, and stunts, each with specific budgets and objectives.

• Secure earned media by pitching brand moments, cause campaigns, and product launches either directly or through a managed PR agency.

• Cultivate a super-fan community and transform customer reviews, photos, and stories into engaging brand content.

• Provide monthly reports on brand health and manage the brand budget.

• Maintain brand foundations, guidelines, and asset libraries for both brands.

• Review new webpages, packaging, emails, and key advertisements prior to launch and conduct quarterly brand audits.

• Collaborate with the CEO to select anchor causes, manage national and local shelter and rescue partnerships, organize adoption events and donation drives, and report on their impact.

• Execute activations such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday, and an owned brand moment.

• Provide brand-moment stories and assets to growth and creator teams.

• Pitch to the press and podcasts, secure reviews, gift-guide placements, and awards, maintain the press kit, and track media mentions.

• Create surprise-and-delight experiences for the super-fan community and ensure the website reflects the brand identity.

• Report on brand health monthly, manage the brand budget, establish monthly objectives with the CEO, and draft standard operating procedures.

⛳️ Requirements

• Fully remote, full-time position available for candidates based in Canada, the United Kingdom, or Ireland.

• Proficient in English.

• A minimum of 7 years in brand, communications, or brand marketing at consumer brands is preferred; candidates with 5–6 years of strong results will also be considered.

• Proven experience in generating awareness and goodwill for a consumer brand through causes, events, and public relations.

• Demonstrated ability to plan and execute brand moments from start to finish, on schedule and within budget, collaborating with multiple partners.

• Background in managing genuine, measurable, and credible nonprofit or shelter partnerships.

• Skill in crafting a moment into a compelling story that resonates with both media and customers, with a track record of press successes.

• Experience in running campaigns targeting a North American audience.

• Capability to manage events and partnerships remotely through agencies, partners, and local contractors.

• Keen attention to detail for maintaining on-brand consistency across all touchpoints.

• Ability to correlate brand activities with measurable outcomes, such as branded search, word of mouth, and media coverage.

• Willingness to work overtime or on weekends as needed.

• A strong passion for the work.

• Excellent cultural alignment with the company's values.

• Enthusiastic about contributing to the company's growth and collaborating closely with the founder.

• Experience in the pet industry is a plus.

🏝️ Benefits

• Bonus ranging from 10–20% of the base salary.

• Fully remote work arrangement.